Asahi buys Fuller's beer business for $327 million

Combined Shape

LONDON (AP) — Japanese brewer Asahi is buying the beer business of Britain’s Fuller Smith & Turner’s for 250 million pounds ($327 million), in a deal that includes its flagship London Pride.

The deal announced Friday includes the Griffin Brewery in the London neighborhood of Chiswick, where the company was founded in 1845, and will allow Fuller’s to focus on its pub and hotel holdings.

CEO Simon Emeny says protecting the heritage of the site was “particularly important” to the deal, since brewing was an integral part of the company’s history and identity.

Fuller’s will retain ultimate ownership of its brand name, while Asahi will hold the global license to use the trademark.

Asahi CEO Akiyoshi Koji says there was “untapped international potential” in the London Pride brand which can now be unlocked.

The Western Journal has not reviewed this Associated Press story prior to publication. Therefore, it may contain editorial bias or may in some other way not meet our normal editorial standards. It is provided to our readers as a service from The Western Journal.

Truth and Accuracy

Submit a Correction →






We are committed to truth and accuracy in all of our journalism. Read our editorial standards.

Tags:
Combined Shape
The Associated Press is an independent, not-for-profit news cooperative headquartered in New York City. Their teams in over 100 countries tell the world’s stories, from breaking news to investigative reporting. They provide content and services to help engage audiences worldwide, working with companies of all types, from broadcasters to brands.
The Associated Press was the first private sector organization in the U.S. to operate on a national scale. Over the past 170 years, they have been first to inform the world of many of history's most important moments, from the assassination of Abraham Lincoln and the bombing of Pearl Harbor to the fall of the Shah of Iran and the death of Pope John Paul.

Today, they operate in 263 locations in more than 100 countries relaying breaking news, covering war and conflict and producing enterprise reports that tell the world's stories.
Location
New York City




Conversation