Share
News

CNN CEO Axes Numerous Employees, Announces Plan to Move Company in a Different Direction

Share

Editor’s Note: Our readers responded strongly to this story when it originally ran; we’re reposting it here in case you missed it.

CNN is cutting about 100 jobs as it tries another new direction.

Chief Executive Mark Thompson said the cuts are part of a plan to launch a CNN.com subscription product and merge the company’s TV news and digital news divisions, according to a memo sent to employees, The Wall Street Journal reported July 10.

“We recognize its potentially enormous impact on the individuals affected,” Thompson told the Journal in an interview. CNN has about 3,500 employees overall.

The memo did not offer details but said the subscription product would “be significantly built out of CNN.com,” the report said.

Trending:
Watch: Biden Forgets Name of His Own Official, Somehow Gets Worse When He Calls Him 'the Black Man'

The memo said coming digital subscription products eventually would include news and analysis as well as paid offerings around lifestyle journalism.

Thompson was CEO at The New York Times when its digital expansion increased subscribers from less than 600,000 to upward of 6 million.

He told the Journal that replicating what was done at the Times is “a logical possibility.”

Thompson arrived at CNN in October promising change and saying the company was “nowhere near ready for the future.”

Do you ever watch CNN?

Variety reported that CNN’s subscriber base is estimated to drop 5.6 percent to 66.3 million this year, according to Kagan, a market research firm. CNN had 70.3 million subscribers at the end of last year.

“We plan to take the journalistic firepower, user-experience and commercial potential of CNN Digital to the next level with strategic commitment, significant fresh investment, an injection of specialist expertise and plenty of creativity and experimentation,” Thompson’s memo said. “We will develop new digital products with a special focus on digital experiences worth paying for.”

Variety noted that CNN “has yet to develop a sustainable digital-video product.”

The memo talked about “creating a growing stable of ‘news you can use’ offerings anchored by lifestyle and features areas where CNN already has brand permission and is competitively positioned to win.”

“Such products offer multiple opportunities for monetization through sponsorship, advertising and direct-to-consumer subscription,” Thompson wrote.

Related:
Trump Shooting Was a Setup? CNN Host Panics, Tries to Shut Up Army Sniper After Stunning Take

What he called “existing areas of digital strength” — such as “consumer advice” and health — will be part of the subscription product.

“Rather than separate tribes of TV and digital, international and domestic, we need to recognize that we are all journalists and storytellers first and foremost,” Thompson wrote. “We plan to provide more opportunities for everyone to learn new skills and new forms of storytelling, and more chances to move from one part of CNN to another.”

He also said the network needed to “reclaim the ‘pioneering spirit’” that billionaire Ted Turner invoked when he launched CNN in 1980.

Although CNN’s June ratings were helped by the prime-time presidential debate between President Joe Biden and former President Donald Trump, one May week showed how far the network had fallen, according to the New York Post.

During the week of May 13-19, CNN drew an average of 83,000 viewers ages 25 to 54 from 8 p.m. to 11 p.m., making that its lowest-rated week since 1991, Nielsen figures showed.


An Important Message from Our Staff:

 

In just a few months, the world is going to change forever. The 2024 election is the single most important election of our lifetime. 

 

We here at The Western Journal are committed to covering it in a way the establishment media simply will not: We will tell the truth, and they will lie.

 

But Big Tech and the elites don’t want the truth out. That’s why they have cut us off from 90% of advertisers. Imagine if someone cut your monthly income by 90%. That’s what they’ve done to people like us. 

 

As a staff, we are asking you to join us to fight this once-in-a-lifetime fight. Without you not only will The Western Journal fail, but America will fail also. As Benjamin Franklin said, “We must all hang together, or assuredly we shall all hang separately.”

 

Will you support The Western Journal today and become a member

 

A Western Journal Membership costs less than one coffee and breakfast sandwich each month, and it gets you access to ALL of our content — news, commentary, and premium articles. You’ll experience a radically reduced number of ads, and most importantly you will be vitally supporting the fight for America’s soul in 2024.

 

This is the time. America will live or die based on what happens this year. Please join us to get the real truth out and to fight the elites, Big Tech, and the people who want America to fail. Together, we really can save the country.

 

Thank you for your support!

 

P.S. Please stand with us!

Truth and Accuracy

Submit a Correction →



We are committed to truth and accuracy in all of our journalism. Read our editorial standards.

Tags:
, , , , , , ,
Share
Jack Davis is a freelance writer who joined The Western Journal in July 2015 and chronicled the campaign that saw President Donald Trump elected. Since then, he has written extensively for The Western Journal on the Trump administration as well as foreign policy and military issues.
Jack Davis is a freelance writer who joined The Western Journal in July 2015 and chronicled the campaign that saw President Donald Trump elected. Since then, he has written extensively for The Western Journal on the Trump administration as well as foreign policy and military issues.
Jack can be reached at jackwritings1@gmail.com.
Location
New York City
Languages Spoken
English
Topics of Expertise
Politics, Foreign Policy, Military & Defense Issues




Conversation