For the folks at Chatom Ford, the Fourth of July means three things: “God, guns and freedom.”
And you’ll get each of them with every purchase.
The car dealership in Chatom, Alabama — population 1,200 — has gone national thanks to a special deal that will give a Bible, a 12-gauge shotgun and an American flag to every car buyer as part of an Independence Day celebration.
“I guess it went viral, as the kids say,” Koby Palmer, the sales manager who appears in the video below, told USA Today.
The video, which has been viewed more than 100,000 times, shows Palmer holding a Bible in front of a pickup truck with an American flag draped off of the back.
In the video, he announces that the dealership will “be celebrating July 4 a little bit differently this year.”
Palmer then announces that the dealership will be giving anyone who buys a vehicle between then and July 31 the Bible, the flag and the gun, which he picks up off the top of the truck bed at the end of the video.
“We live in a small town of 1,200 people. It’s a very small, rural area. They lean on their religious beliefs, their pride in America and they love to hunt,” Palmer told USA Today.
He made sure people knew, too, that the Chatom Ford wasn’t “handing out shotguns in Alabama,” but that buyers would get a certificate they could take to a gun shop the dealership had partnered with, which would be doing all of the requisite background checks.
The promotion made quite a splash on Facebook.
“BRILLIANT Promotion! Great Job- God Bless America!” one user said.
“If i was in the market for a truck i would make the 15hr drive down to see you guys! Thanks for supporting God Guns and freedom!!!” another wrote.
“Well done!!! Do you deliver to FL?” another wrote.
(The dealership responded “we sure do,” so perhaps there’s a sale to be made there.)
If you don’t want the flag, the Bible and the gun, that’s cool with them, too. After all, this is America.
“This is just showing support for our local community,” Palmer said.
“Anyone that doesn’t 100 percent agree with what we’re portraying, we’re not trying to force our beliefs on anybody. We respect anybody that disagrees, no matter how vehemently they do.”
But that’s the thing: At least for a dealership in Chatom, cars have been moving quickly.
“It’s been running for three business days and we sold five cars. In a small town, business is booming,” Palmer said.
My guess is that they all took the Bible, the gun and the flag.
After all, God, guns and freedom are three things that a lot of people can really get behind.
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