Patrick Brown, the CEO of Liftable Media Inc., announced on the afternoon of October 9, 2015, the acquisition of USA Radio Networks from Cross Platform Media.
“USA Radio Networks has been a category leader in providing independent news to hundreds of radio stations around the country and we intend to take that platform and improve on it,” said Brown.
USA has two channels devoted to Christian stations and a secular channel aimed at talk based stations. It also provides both commercial and non-commercial newscasts hourly, 24 hours seven days a week.
Liftable Media is a top 100 digital Network according to Quantcast.com, reaching around 40 million unique American visitors a month. Founded in September of 2014, by the then 26 year old Patrick Brown with the social story website Lifitable.com, Liftable Media has grown through the purchase of numerous other digital properties. Liftable Media purchased Thoughtfulwomen.org and WesternJournalism.com in 2014, and ConservativeTribune.com and TPNN.com in 2015. The purchase of USA Radio Networks is Liftable Media’s first foray into a non-digital media platform.
Brown further explained his reasoning for the combination. “We believe this acquisition will 1) provide a larger audience for our insanely interesting, positive, and quality media product and 2) provide great opportunities for cross promotion of both radio and digital platforms and 3) jumpstart our digital sales team with the integration of USA Radio Network’s stellar team.
“We have lots of ideas we want to implement, all of them aimed at helping our affiliates succeed both in listenership and financially. Radio is a medium which has experienced huge changes in the past 20 years but it is still viable, particularly in flyover country where many of our affiliates are located.”
“By adding together the reach of our different properties we estimate we will reach over 50 million Americans with over 200 million impressions of original content each and every month. The acquisition of USA Radio Networks will put Liftable Media into an elite category of media firms which have broad cultural impact. We intend to be a force of positive, God honoring, tradition supporting quality content.”
USA Radio Network was established in 1985 by the late Marlin Maddoux. It was purchased by Sam Hassell’s Cross Platform Media in 2014. Hassell comments, “I am excited that USA and Liftable Media found each other. This is a perfect fit to accelerate our mutual vision with a team that absolutely gets the evolving media landscape – and how to capitalize on it. This is a very smart move for all involved.”
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