The corporate account for the fast-food giant McDonald’s made Twitter sit up and take notice on Black Friday when it tweeted a message unlike anything McDonald’s had ever said before.
“Black Friday **** Need copy and link****,” the tweet read, garnering the attention of thousands as the Twittersphere enjoyed a good joke.
Many users retweeted the mistake to make sure it was preserved. Others responded by mocking the mistake.
Advertisement – story continues below
At first, the death watch for the tweet was on, as users waited to see when a red-faced company would pull the offending post and try to pretend it had never happened.
Instead, McDonald’s made fun if itself by posting a second tweet several hours after the first.
“When you tweet before your first cup of McCafé… Nothing comes before coffee,” McDonald’s posted, showing photo of a man drinking coffee.
That attempt to save face had more than 30,000 likes and drew rounds of applause from Twitter users.
But it was also an opportunity for a fast-food rival to score a few social media points.
“When the tweets are as broken as the ice cream machine,” sniped Wendy’s.
However, not all was lost for McDonald’s.
“The organic social media impressions the burger giant gained with their mistake far outpaced the reach and impact of the everyday Twitter promo. So, good job, social media team? Indeed, the three most recent original tweets from the @McDonaldsCorp account received seven, two and 13 retweets respectively, so, on pure numbers, the lapse paid off,” wrote reporter Sacramento Bee reporter Matthew Martinez.
What do you think? Scroll down to comment below.