Nike Scrambles, Forced to Swiftly Delete Embarrassing X Post


For many hard-core basketball fans, few waits are as interminable as the wait between a short conference finals series and the NBA Finals proper.

That’s what happened this year, when the Dallas Mavericks won the Western Conference Finals in five games and the Boston Celtics won the Eastern Conference Finals in an even quicker four games.

That left a full week between the conclusion of the conference finals and the start of the Finals. That means no NBA games for a week — a stark contrast to the beginning of the playoffs, where there were multiple games on a day.

While there are no NBA games, there are WNBA games, however — including some chippy ones — to fill the void, if you’re truly hankering for some of Dr. James Naismith’s greatest creation.

One would think that sports apparel conglomerate Nike would know about those WNBA games, given the sizable investment the company has made into various star players with shoe deals.

Wealthy Man Allegedly Shoves Woman Off Her Bike, Flees the Scene Leaving Her a Bloody Mess

One would think wrong.

Nike took to social media platform X to post: “And that’s that … a week without hoops [shaking my head]” along with an upside-down smiling face emoji after the Mavericks eliminated the Minnesota Timberwolves Thursday.

Have you watched any WNBA games this season?

(The NBA Finals begin next Thursday, June 6.)

Perhaps realizing the inadvertent — but still vicious — shot that Nike just took at the WNBA, the post was swiftly deleted.

Much to the chagrin of Nike, however, the internet has a curious propensity of screen capturing everything.

“Nike posted this in the middle of the WNBA season,” a popular basketball content creator posted to X, alongside a screen shot of the now-deleted post.

Another X user pointed out the absurdity of how close the “a week without hoops” post was to a different X post celebrating the launch of New York Liberty star Sabrina Ionescu’s new shoes.

Clark Effect? WNBA Reportedly Set to Get Massive Cash Boost, But League Is Unhappy

The errant post is a particularly egregious error for Nike, given the historic $28 million shoe deal the company signed with Indiana Fever superstar rookie Caitlin Clark

For Nike, this blunder, while likely small in the grand scheme of things, doesn’t help fight back against the stigma that the WNBA is irrelevant.

The league is as popular as it has ever been, due in no small part to an influx of bona fide rookie collegiate women’s stars like Clark, former LSU standout Angel Reese and ex-Stanford star Cameron Brink.

And yet, even Nike saw fit to crack a joke about how there are no “hoops” going on — right in the middle of the WNBA season. Accidental or not, it’s not the best look for a company that needs all the positive PR it can get.

A Note from Our Deputy Managing Editor:


I heard a chilling comment the other day: “We don’t even know if an election will be held in 2024.” 


That wasn’t said by a conspiracy theorist or a doomsday prophet. No, former U.S. national security advisor Lt. Gen. Michael Flynn said that to the founder of The Western Journal, Floyd Brown.


Gen. Flynn’s warning means that the 2024 election is the most important election for every single living American. If we lose this one to the wealthy elites who hate us, hate God, and hate what America stands for, we can only assume that 248 years of American history and the values we hold dear to our hearts may soon vanish.


The end game is here, and as Benjamin Franklin said, “We must all hang together, or assuredly we shall all hang separately.”


All of this means that without you, it’s over. We have the platform, the journalists, and the experience to fight back hard, but Big Tech is strangling us through advertising blacklists, shadow bans, and algorithms. Did you know that we’ve been blacklisted by 90% of advertisers? Without direct support from you, our readers, we can’t continue the fight.


Can we count on your support? It may not seem like much, but a Western Journal Membership can make all the difference in the world because when you support us directly, you cut Big Tech out of the picture. They lose control. 


A monthly Western Journal Membership costs less than one coffee and breakfast sandwich each month, and it gets you access to ALL of our content — news, commentary, and premium articles. You’ll experience a radically reduced number of ads, and most importantly you will be vitally supporting the fight for America’s soul in 2024.


We are literally counting on you because without our members, The Western Journal would cease to exist. Will you join us in the fight? 



Josh Manning

Deputy Managing Editor

The Western Journal

Truth and Accuracy

Submit a Correction →

We are committed to truth and accuracy in all of our journalism. Read our editorial standards.

, , , , ,
Bryan Chai has written news and sports for The Western Journal for more than five years and has produced more than 1,300 stories. He specializes in the NBA and NFL as well as politics.
Bryan Chai has written news and sports for The Western Journal for more than five years and has produced more than 1,300 stories. He specializes in the NBA and NFL as well as politics. He graduated with a BA in Creative Writing from the University of Arizona. He is an avid fan of sports, video games, politics and debate.
Class of 2010 University of Arizona. BEAR DOWN.
Phoenix, Arizona
Languages Spoken
English, Korean
Topics of Expertise
Sports, Entertainment, Science/Tech