When Target Corp. announced it would allow transgender individuals in its stores to use the bathroom or fitting room of their choice, the company may have felt it was sending a defiant message to North Carolina. The state had recently passed the HB2 law stating that individuals must use the bathroom corresponding to the sex listed on their birth certificate.
But the backlash against Target was swift, as Western Journal has extensively reported. Millions voiced outrage at the company for blurring the lines between the sexes and for exposing women and children to privacy and safety threats.
The American Family Association encouraged anyone outraged by the new policy to sign a pledge to boycott the retail giant. To date, over 1.3 million people have signed the pledge.
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The boycott appears to be having an impact. Target reported lower-than-expected monthly sales, and its stock prices, which were $83.98 per share on April 18 before the bathroom policy was announced, have plunged to about $68.
Now, Tim Wildmon, the president of AFA, will get a chance to address the concerns of those who are boycotting Target directly to the board of directors at the company’s annual shareholders meeting.
Target has a fiduciary responsibly to make its shareholders as much $ as possible. They are failing w/ trans agenda. #BoycottTarget
— Canary Organization (@CANARYorg) June 3, 2016
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Wildmon wrote in an email to supporters that he will be attending the Target shareholders meeting June 8. “As a proxy attendee, your AFA will personally address the Board of Directors and thousands of shareholders on behalf of 1.3 million people who have signed the pledge to boycott Target stores until the company makes the safety of women and children a priority,” he wrote.
The AFA president added, “Just like you, I believe Target’s policy of allowing men to follow women and children into women’s restrooms and dressing rooms is just plain wrong.”
He encouraged others to sign the pledge between now and the time of the meeting. Wildmon also promised to issue a follow-up statement describing the outcome of the meeting.
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