Following Target’s announcement concerning its bathroom policy which would allow people to choose restrooms and changing rooms based on gender identity, people across the country decided to boycott the retail giant.
Now, the Faith Driver Consumer, which represents 41 million Americans that spend roughly $2 trillion annually, has joined the movement and announced a national “buycott” effort to shop at Walmart and nine other alternative brand stores.
In a statement released by FDC’s founder Chris Stone, the organization pointed out that while Target was attempting to be inclusive of an incredibly small minority, they ended up excluding vastly more.
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“There’s a critical business lesson to be learned with Target’s recent decision: When including one group, don’t expressly exclude another,” said Stone. “In its statement explaining why it is allowing men in women’s bathrooms and changing rooms, Target pointed out that inclusivity is at its core, and that everyone deserves to be protected equally. However, hundreds of thousands of consumers around the country are expressing frustration because they specifically feel excluded by Target’s actions and, more importantly, unprotected and unsafe in Target stores.”
Stone went on to explain that, while boycotts are great at sending a message, they ultimately hurt the consumer as well. As an alternative he proposes a “buycott,” where dissatisfied consumers shop at Target’s rivals instead.
Stone continued, “They have reacted by signing up to boycott the retailer. Our question to consumers is: So you’ve decided to #BoycottTarget, now what? We believe a BUYcott offers consumers what they actually need and want. If you are unsatisfied with Target, the most effective way forward is a BUYcott—actively doing business with another brand that is a better fit for you. And in this case, that better fit is arch-rival Walmart.”
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The FDC lists the following stores as potential options in the “buycott” of Target:
- Hobby Lobby: 57/100
- Walmart: 51/100
- Aldi: 47/100
- Academy Sports: 46/100
- Cabela’s: 46/100
- Toys”R”Us: 45/100
- Bed, Bath, & Beyond: 44/100
- Dick’s Sporting Goods: 42/100
- Publix: 40/100
- Trader Joe’s: 40/100
h/t: Young Conservatives
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