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Toys R Us Announces Plan To Reopen

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At the onset of 2018, kids big and small mourned the closing of the toy store many of us grew up with during those most formidable childhood years.

Toys R Us was the store of dreams. Aisle upon aisle of toys and games, dolls and action figures was something rare.

But with online retailers like Amazon making parents’ lives easier, the company sadly closed the last of its stores in June 2018.

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And then, a spark of hope shone through the darkness. In October of the same year, The Washington Post reported the brand might make a comeback … eventually.

Now new reports say that comeback could happen as soon as the 2019 holiday season. CBS News reported that Toys R Us, Babies R Us and Geoffrey brands are now being managed by a group of former Toys R Us executives, including Richard Barry.

The new Tru Kids Inc. was founded by the executives in January; they are reportedly planning to take the brand worldwide.

Would you shop at a Tru Kids store?

According to CNN, 900 Toys R Us stores remain open in Asia, Europe and India, even after over 700 U.S. locations closed.

“We have significant interest about how to bring the brand back to the US,” Barry told CNN. “We’re talking to a whole series of different companies, some are existing retailers, some tech companies.”

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“We’re working 24 hours a day, 7 days a week to bring it to life,” the former global chief merchandising officer for Toys R Us added. “At this point, we’re not ready to commit to what that might look like.”

Thankfully, fans in the U.S. may have a reason to rejoice, despite the fact the company isn’t ready to commit to anything yet.

“The U.S. is the biggest toy market in the world,” Barry told CNBC. While he shared the company plans to be cautious of repeating former mistakes, future shoppers might look forward to new in-store experiences, as well as a focus on technology and customer service.

In the end “price will always be a factor,” Barry said. We’ll be keeping our eye out for more to come from Tru Kids. Until then, we’ll always be Toys R Us kids at heart.

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Sarah Carri is an avid reader and social media guru with a passion for truth and life. Her writing has previously been published in print and online by Focus on the Family and other well known media outlets. Her experience in ministry and Disney entertainment gives her a unique perspective on such topics.
Sarah Carri is an avid reader and social media guru with a passion for truth and life. Her writing has previously been published in print and online by Focus on the Family and other well known media outlets. Her experience in ministry and Disney entertainment gives her a unique perspective on such topics.

Sarah's experience as a successful working stay-at-home mom and business owner has given her the chance to write and research often. She stays up to date on the latest in entertainment and offers her views on celebrity stories based on her wide knowledge of the industry. Her success as a former preschool teacher and licensed daycare provider lend to her know-how on topics relating to parenting and childhood education.

Her thoughts on faith and family issues stem from home life and ministry work. Sarah takes time to attend workshops and classes annually that help her to improve and hone her writing craft. She is a graduate of the Institute of Children's Literature program and her writing has been acclaimed by ACFW and ECPA.
Education
Institute of Children's Literature, Art Institute of Phoenix (Advertising), University of California Irvine (Theater), Snow College (Early Childhood Education)
Location
Arizona
Languages Spoken
English
Topics of Expertise
Entertainment, Faith




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