Rusty Humphries, one of the most creative and innovative radio personalities in the United States, has been named Senior Vice President of Programming for the USA Radio Networks. Patrick Brown, CEO of Liftable Media Inc., Parent Company to USA Radio Networks, announced this morning.
“We are excited to welcome one of radio’s favorite personalities to our management team. With Rusty’s vast knowledge of all aspects of media, along with his incredible ear for talent and talk radio, USA Radio Networks will quickly transform into one of the best, and most exciting providers of programming and content in the USA,” said Brown.
Humphries resume is long, colorful and successful. A 35-year veteran of the radio industry with a background in talk, music, film and comedy programming, Humphries has been a leading force both on-air and in management.
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“The potential of USA Radio Networks is now unlimited. With the combination of the amazing team we are creating, along with the massive online power of Liftable Media, USA Radio Networks will be the leading provider of independent news and talk programming in the country. I am excited to help create the programming, coach our astounding talent, and work with our incredible news product. People who believe “radio is dead” should watch what we are doing, they will quickly change their minds,” said Humphries.
Liftable Media is a top 100 digital Network according to Quantcast.com, reaching around 40 million American visitors a month. Founded in September of 2014, by the then 26-year-old Patrick Brown with the social story website Lifitable.com, USA Radio Networks is Liftable Media’s first foray into a non-digital media platform.
“By adding together the reach of our different properties we estimate we will reach over 50 million Americans with over 200 million impressions of original content each and every month. The acquisition of USA Radio Networks puts Liftable Media into an elite category of media firms that have a broad cultural impact. We intend to be a force of positive, God-honoring, tradition supporting quality content,” said Brown.
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“We are looking for radio’s newest stars and brightest minds, if that is you, send your best materials to my personal email RHME777@gmail.com,” said Humphries. USA Radio Network was established in 1985 by the late Marlin Maddoux.
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