Amid growing Washington chatter that Joe Biden may be gearing up to make a serious play for the 2016 Democrat nomination for president, the Clinton campaign has reportedly made a major TV ad buy in Iowa and New Hampshire. And given the content of the new spot promoting Hillary’s run for the White House, one could see how the prospect of Biden’s entry into the race influenced the direction the ad has taken.
Entitled “Family Strong,” the 60-second TV commercial doesn’t focus on Hillary’s policy positions, rather on her past as someone concerned with family and the importance of strong family values. Vice President Biden, many people believe, has a likeability factor that far exceeds that of Mrs. Clinton. And Biden, despite issues surrounding his policy positions, is also generally considered a solid and devoted family man.
The kicker in the new Hillary TV spot is the announcer’s observation that the former first lady, senator, and secretary of state now has a “new title — grandma.”
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Though the ad has just been released online and will reportedly begin to air in Iowa and New Hampshire on Tuesday, the “grandma” spot is already raising a few liberal eyebrows. On MSNBC’s Morning Joe, the political panel just weighed in with telling looks as much as critical words about the soft-sell campaign ad.
By clicking on the video above, you can watch “Family Strong,” one of the first TV spots from the Clinton camp. Then, click below to see how the commentators of Morning Joe reacted as they discussed the Biden factor in the Democrat race. Interestingly, you’ll see what certainly appears to be a pro-Biden slant to the conversation.
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