As part of their incessant push for stricter gun control laws, the anti-gun left has sought to cast blame upon the National Rifle Association for every mass shooting.
Though the zealous attacks on the NRA from the anti-gun left have had the opposite effect than was intended in terms of increased NRA membership, the anti-NRA push has had some success on the corporate level as a handful of businesses have cut ties with the Second Amendment advocacy group.
That list of corporations who have abandoned the NRA and the gun owners among their customer base has grown to include Yeti, the outdoor-products company known for its popular high-end coolers, thermos-style mugs and other outdoor gear.
According to a statement from the NRA’s Institute for Legislative Action, Yeti coolers and other items have been popular among NRA members for several years, particularly as part of the Friends of the NRA Foundation Banquet and Auction events in which funds are raised for educational youth programs that help raise the next generation of outdoors conservationists, hunters and shooters.
“Suddenly, without prior notice, Yeti has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why,” stated Marion Hammer, executive director of the Unified Sportsmen of Florida and past president of the NRA.
“They will only say they will no longer sell products to The NRA Foundation,” Hammer continued. “That certainly isn’t sportsmanlike. In fact, Yeti should be ashamed.
Of course, the sudden ditching of the NRA by Yeti was cheered by Shannon Watts, head of the vociferously anti-gun and Bloomberg-backed Moms Demand Action.
Watts tweeted, “Please be sure to thank
@YETICoolers. And go here to make a purchase: https://www.yeti.com Any company opposed to the @NRA leadership’s deadly agenda deserves our business.”
— Shannon Watts (@shannonrwatts) April 22, 2018
But according to Townhall, Yeti’s decision was not well received by conservatives, gun owners and Second Amendment supporters, who have grown exceedingly tired of corporations abandoning them in order to pander and signal their virtue toward a liberal base of customers.
If true that YETI isn’t doing business with NRA Foundation anymore, they are about to lose much of their sportsmen clientele. That’s bad optics. What gives?!
— Gabriella Hoffman (@Gabby_Hoffman) April 22, 2018
— Curtis Houck (@CurtisHouck) April 22, 2018
Yeti Coolers dropping its relationship with the @NRA is mind-boggling.
Everybody I know that owns a Yeti also owns a gun, and many of them are NRA members. This move doesn’t make sense at all. pic.twitter.com/ARsZIHikA2
— David Hookstead (@dhookstead) April 22, 2018
This is just the latest company to jump on the anti-NRA bandwagon, and like the others who did so before, Yeti will likely receive substantial pushback from former and potential customers they just lost, and could come to regret this move.
As a private business, Yeti has every right to sever ties with the NRA if they so desire, for any or no reason whatsoever.
But consumers who have grown tired of the mix of corporations and leftist politics also have the right to take their purchasing power away from Yeti and toward one of their many competitors.
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