Shock: Premier Outdoor Company Betrays NRA, Turns on Americans


As part of their incessant push for stricter gun control laws, the anti-gun left has sought to cast blame upon the National Rifle Association for every mass shooting.

Though the zealous attacks on the NRA from the anti-gun left have had the opposite effect than was intended in terms of increased NRA membership, the anti-NRA push has had some success on the corporate level as a handful of businesses have cut ties with the Second Amendment advocacy group.

That list of corporations who have abandoned the NRA and the gun owners among their customer base has grown to include Yeti, the outdoor-products company known for its popular high-end coolers, thermos-style mugs and other outdoor gear.

According to a statement from the NRA’s Institute for Legislative Action, Yeti coolers and other items have been popular among NRA members for several years, particularly as part of the Friends of the NRA Foundation Banquet and Auction events in which funds are raised for educational youth programs that help raise the next generation of outdoors conservationists, hunters and shooters.

“Suddenly, without prior notice, Yeti has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why,” stated Marion Hammer, executive director of the Unified Sportsmen of Florida and past president of the NRA.

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“They will only say they will no longer sell products to The NRA Foundation,” Hammer continued. “That certainly isn’t sportsmanlike. In fact, Yeti should be ashamed.

Do you think Yeti will come to regret severing ties with the NRA?
“They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs,” added Hammer.

Of course, the sudden ditching of the NRA by Yeti was cheered by Shannon Watts, head of the vociferously anti-gun and Bloomberg-backed Moms Demand Action.

Watts tweeted, “Please be sure to thank @YETICoolers. And go here to make a purchase: Any company opposed to the @NRA leadership’s deadly agenda deserves our business.”

But according to Townhall, Yeti’s decision was not well received by conservatives, gun owners and Second Amendment supporters, who have grown exceedingly tired of corporations abandoning them in order to pander and signal their virtue toward a liberal base of customers.

This is just the latest company to jump on the anti-NRA bandwagon, and like the others who did so before, Yeti will likely receive substantial pushback from former and potential customers they just lost, and could come to regret this move.

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As a private business, Yeti has every right to sever ties with the NRA if they so desire, for any or no reason whatsoever.

But consumers who have grown tired of the mix of corporations and leftist politics also have the right to take their purchasing power away from Yeti and toward one of their many competitors.

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Ben Marquis is a writer who identifies as a constitutional conservative/libertarian. He has written about current events and politics for The Western Journal since 2014. His focus is on protecting the First and Second Amendments.
Ben Marquis has written on current events and politics for The Western Journal since 2014. He reads voraciously and writes about the news of the day from a conservative-libertarian perspective. He is an advocate for a more constitutional government and a staunch defender of the Second Amendment, which protects the rest of our natural rights. He lives in Little Rock, Arkansas, with the love of his life as well as four dogs and four cats.
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