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A can of New Coke, which was originally launched in the summer of 1985. New Coke is making a comeback as part of Coca-Cola's partnership with the Netflix drama “Stranger Things.”
A can of New Coke, which was originally launched in the summer of 1985. New Coke is making a comeback as part of Coca-Cola's partnership with the Netflix drama “Stranger Things.” (Coca-Cola / AP)

Coca-Cola Announces It Will Resurrect 1985 Flop New Coke

 By The Associated Press  May 21, 2019 at 6:29am
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New Coke is making a comeback as part of Coca-Cola’s partnership with the Netflix drama “Stranger Things.”

The companies announced the venture on Tuesday.

At least one Twitter user was excited about the idea, but reactions were mixed.

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New Coke was considered one of the biggest marketing mistakes when it was launched in 1985. Changing Coke’s formula didn’t sit well with customers, and the new version was dropped after 79 days.

Coca-Cola agreed to resurrect it for a limited run after Netflix told the company that season 3 of “Stranger Things” would be set in the summer of 1985.

The company had to retrieve the New Coke recipe from its safe.

Workers also had to recreate the logo and the slightly different red for the cans from more than three decades ago.

Coca-Cola will release a limited number of New Coke cans Thursday as part of a “Stranger Things” package.

The Western Journal has reviewed this Associated Press story and may have altered it prior to publication to ensure that it meets our editorial standards.

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The Associated Press
The Associated Press is an independent, not-for-profit news cooperative headquartered in New York City. Their teams in over 100 countries tell the world’s stories, from breaking news to investigative reporting. They provide content and services to help engage audiences worldwide, working with companies of all types, from broadcasters to brands. Photo credit: @AP on Twitter
The Associated Press was the first private sector organization in the U.S. to operate on a national scale. Over the past 170 years, they have been first to inform the world of many of history's most important moments, from the assassination of Abraham Lincoln and the bombing of Pearl Harbor to the fall of the Shah of Iran and the death of Pope John Paul.

Today, they operate in 263 locations in more than 100 countries relaying breaking news, covering war and conflict and producing enterprise reports that tell the world's stories.
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