Developing: New Advertisers Ditch Laura After Her 1st Night Back
Conservatives are answering the call.
When outspoken talk show host Laura Ingraham returned to her Fox News show on Monday after a scheduled vacation, she opened with a clarion call for Americans to stand up for the right of free speech in a polarized public.
It didn’t take long for two more advertisers to cut their ties with Ingraham’s show — but it took even less time for conservative consumers to start hitting back.
On Tuesday, the financially shaky home-meal startup Blue Apron and the diet supplement maker SlimFast announced they were pulling their advertising from “The Ingraham Angle.” The announcements didn’t specify why they were doing it, but they didn’t have to.
The same liberals and progressives who were defeated at the ballot box when Donald Trump scored his upset win over Hillary Clinton in 2016 are using boycotts now to try to advance an agenda — including gun control — that was rejected by the American electorate.
Ingraham is the current target because of a Twitter post she published in late March, mocking David Hogg, the ubiquitous, annoying “survivor” of the February mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, because of Hogg’s whining about not being accepted into the colleges he was hoping for.
Ingraham apologized for the tweet, but the proto-fascists of the American left — and their Parkland poster boy — evidently took it as a sign of weakness and promptly launched a well-publicized campaign to starve Ingraham’s show of advertising dollars.
On Tuesday, Blue Apron and SlimFast joined the ranks of the advertisers boycotting Ingraham and the social media response was intense.
There were plenty of plaudits from liberals, of course. They like like nothing more than to see conservatives like Ingraham bullied in the public square. But conservatives were out in force.
SlimFast has been around for almost 40 years now (though it’s hard to see why) but Blue Apron is in trouble.
With its overpriced meals facing increasing competition from giants like Walmart and Albertsons, the 3-year-old company’s stock is plunging.
As the financial services outlet Motley Fool reported Tuesday:
“Blue Apron is undeniably one of last year’s worst IPOs. The stock has fallen 82% since going public at $10 last year. Many consumer-facing companies tend to see a spike in brand popularity after going public, but that obviously hasn’t happened at Blue Apron.”
A company in that kind of shape just might be trying to use a controversy like Ingraham’s to gin up some favorable publicity for itself with this announcement:
We were unaware that our ad would be running on The Laura Ingraham Angle last night. We will no longer be advertising on the show, and will be working with our media buying partners to more closely monitor where our ads appear going forward.
— Blue Apron (@blueapron) April 10, 2018
But judging by the social media reaction, Blue Apron just bought itself a bunch of trouble:
Check out some responses:
https://twitter.com/KimJ1011/status/983832144421191681
https://twitter.com/MARYMarlans/status/984061834796953601
I and my wife have been a customer of blue apron for a few months now, and while I like your company I will no longer be using you. I will also be telling my friends to stop using you as well. You are a feckless company who bows down to left-wing propaganda. 2 can play this game
— PA Patriot (@aaloguirato) April 11, 2018
How the Ingraham controversy plays out for the host is anyone’s guess at this point.
Fox is officially standing by her so far, and Fox News host Sean Hannity survived a similar boycott campaign last year.
But whatever comes of “The Ingraham Angle” fight, Blue Apron just might not be around to see how it ends.
Because as the social media response shows, conservatives are answering the call.
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