Talk about a bar brawl.
When the makes of Heineken beer came out with a new ad promoting the beer as “lighter” than the competition, they probably weren’t expecting to run into a full-fledged race controversy in the United States.
But they probably weren’t expecting to run into Chance the Rapper.
See, Heineken International has already established its liberal bona fides among the social justice warriors. Its ad promoting open borders stirred up a hornet’s nest among conservatives last year that should have left it with some social capital when it comes cultural politics.
But the SJW memories are short when it comes to huge companies, and if even the slightest hint of racism can be seen by even one person, all bets are off.
In the age when liberals and the vaunted “people of color” are furious that President Donald Trump is in the White House, to be accused of racism is to be guilty of racism.
And Heineken didn’t waste any time in pulling the ad while issuing a groveling statement of contrition.
“We missed the mark, are taking the feedback to heart and will use this to influence future campaigns,” Heineken U.S. said in a statement, according to The New York Times.
Check out the commercial here and note the description (the Twitter poster is obviously a lefty).
Watch this Heineken commercial where a fair-skinned bartender slides a beer past 3 dark-skinned Black folks (2 women 1 man) to a racially ambiguous fair-skinned woman, and when the drink reaches its desired destination, the words “sometimes ligher is better” pops up on the screen pic.twitter.com/ExIuqN6wOi
— LEFT🏴 (@LeftSentThis) March 26, 2018
It’s a good bet that 99 out of 100 people who saw that would have thought it was completely innocuous (except maybe a few who might have noted that there don’t seem to be any Caucasians on the scene).
But fortunately for liberals, Chance the Rapper was on the case with his own Twitter posting that kicked up a fight.
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018
A surprisingly large number of people agreed with him, though it’s doubtful more than a handful would have ever thought of the allegedly racist message that was being sent subliminally as a bottle of beer made its way to the side of a beautiful woman.
Fortunately for the sanity of the country, more than a few replied to the rapper’s tweet by calling it out for just how foolish it really was.
Liberal lunacy leaping off the ledge to la la land: the context is for fewer calories, not skin color. Jeesh! . Stop over thinking.
— Andrea Ye (@angiluna88) March 27, 2018
“Over thinking” might be overly charitable here.
Some saw hypocrisy in action.
What about this? Are you outraged? Of course not. It’s just an ad. White people cant be offended by racism because it doesn’t exist towards us, right? Grow up. This isn’t second grade. Stop getting pissed at everything. pic.twitter.com/PB1Y02ml8C
— The Washington Pundit (@TWPundit) March 28, 2018
And some opted to mock with genuine humor.
Could also be taken as attack to the heavy set 😐
— Nelly Cervantes E. (@BorderNewsJunki) March 27, 2018
Notice how everyone in the ad was thin?
But this one summed it up the best:
This seems to be one those situations where one is looking to be triggered….associating light beer with light skin? Isn’t light skin a shade of black skin?
— Ben DuBose (@BenDuBose40) March 26, 2018
“Looking to be triggered” is a polite way of putting it. A more honest description might be a man who was solidly behind Hillary Clinton in her push to get the black vote in 2016 is looking for a different soapbox to stand on.
But in the end, the reality is that this whole tempest isn’t so much about skin tone as it is about just how thin-skinned progressives are becoming as the Trump presidency moves into its second year with economic results glowing and even a Trump-hating outfit like CNN is forced to report the president’s approval rating is rising.
But with midterm elections looming, the Heineken bar brawl is going to look like a game of pattycake pretty soon.
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