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California cafe touts its $75 coffee as the world's priciest

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SAN FRANCISCO (AP) — In a story May 15 about a California cafe serving what it calls the world’s most expensive coffee, The Associated Press reported erroneously that the coffee beans are organic. They are not. The coffee is selling for $75 a cup.

A corrected version of the story is below:

California cafe touts its $75 coffee as the world’s priciest

A California cafe is touting its pricey new brew as the world’s most expensive coffee — at $75 a cup

SAN FRANCISCO (AP) — A California cafe is brewing up what it calls the world’s most expensive coffee — at $75 a cup.

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Klatch Coffee is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco.

The 803 in the coffee’s name refers to the record-breaking $803 per pound the beans sold for at a recent auction after winning the Best of Panama coffee competition, said Bo Thiara, co-owner of the Klatch branch in San Francisco. He calls the annual competition the coffee world’s equivalent of the Oscars.

Only 100 pounds (45 kilograms) of the beans were available for purchase, and most went to Japan, China and Taiwan, Thiara said. Klatch secured 10 pounds (4.5 kilograms) and is the only chain in North America to have it.

The coffee’s high quality and limited supply set off a bidding war that determined its astronomical price, topping last year’s winning beans that sold for $601 per pound, Thiara said.

Klatch describes the coffee as a rare variety of Arabica from Panama that has a floral, tea-like flavor with hints of jasmine and berries. The 10 pounds of beans will produce about 80 cups of coffee, Thiara said.

A few lucky coffee lovers got to try free samples Wednesday at the San Francisco branch, where promotional signs are on display advertising, “World’s Most Expensive Coffee.”

One of them was San Francisco resident Lauren Svensson, who said it was “very different” from any coffee she’d ever tasted.

“My mind was a little blown about the fact that a$75 cup of coffee even exists,” she said, “but it was shockingly good.”

Her friend, Charlie Sinhaseni, also gave his free sample a positive review.

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“When I first looked at it, I thought it would be hyper pretentious, and I would think of all the different notes for the coffee, but I was too busy enjoying it,” he said.

The Western Journal has not reviewed this Associated Press story prior to publication. Therefore, it may contain editorial bias or may in some other way not meet our normal editorial standards. It is provided to our readers as a service from The Western Journal.

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The Associated Press is an independent, not-for-profit news cooperative headquartered in New York City. Their teams in over 100 countries tell the world’s stories, from breaking news to investigative reporting. They provide content and services to help engage audiences worldwide, working with companies of all types, from broadcasters to brands.
The Associated Press was the first private sector organization in the U.S. to operate on a national scale. Over the past 170 years, they have been first to inform the world of many of history's most important moments, from the assassination of Abraham Lincoln and the bombing of Pearl Harbor to the fall of the Shah of Iran and the death of Pope John Paul.

Today, they operate in 263 locations in more than 100 countries relaying breaking news, covering war and conflict and producing enterprise reports that tell the world's stories.
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