Stan Lee has been dead and buried for nearly four months, but it looks like a Hollywood studio just couldn’t let him rest in peace.
Lee, of course, was the legendary creative mind behind some of pop culture’s most iconic superheroes, including Spider-Man and the X-Men. He also had a major role in developing other beloved characters like Iron Man, but sadly passed away in November at the age of 95.
But on Wednesday, the deceased legend spoke. At least, his official Twitter account did.
With apparently no indication that it was a corporate promotion using a dead man’s social media page, the “verified” account @TheRealStanLee published an article hawking the latest comic book movie “Captain Marvel,” a film that has faced a backlash due to social justice politics.
“Captain Marvel landed in Hollywood this past Monday for the movie’s premiere!” Lee’s account declared, along with an article about the film.
Captain Marvel landed in Hollywood this past Monday for the movie’s premiere! Read more about the evening below: https://t.co/EEzgZSPX3W
— stan lee (@TheRealStanLee) March 7, 2019
Clearly someone at Marvel Studios or Lee’s estate was behind the promo, but the decision didn’t go over well on social media. Countless users replied to the post expressing their distaste for the publicity stunt.
“Who the f— thought this was okay? This is not okay,” posted Scott Frerichs, a voice actor and writer with some 60,000 fans on Twitter. “The man is dead. Get out of here with this.”
“Love ya Stan, unfollowing cus they are nercomancing your account and goodwill to market,” another user wrote. “Cool when you went full on salesmen with your ‘Stan Lee’ brand when you were alive, but now it’s just a corporation putting strings on a corpse and making it dance around.”
“I hope when I’m dead my corporate owners Weekend At Bernie’s my corpse to shill their products,” sarcastically wrote another.
One possible reason for the apparent desperation in promoting “Captain Marvel” is that many potential moviegoers have been turned off by its “social justice” tone, and Marvel is scrambling to do damage control.
Promoters of the flick have pushed it as a pro-woman empowerment piece, but the movie got off to a bad start before it even opened when its lead star Brie Larson ranted against white men, scolding a large percentage of the very people who buy comic book movie tickets.
“I don’t need a white dude to tell me what didn’t work for him in ‘A Wrinkle In Time,’” she bitterly declared, talking about the female-directed 2018 Oprah Winfrey film which received very poor reviews and was a box office disaster.
During the promotional tour for Captain Marvel, Larson also railed against white male journalists, apparently judging everyone based on their skin color and gender instead of professional abilities.
“About a year ago, I started paying attention to what my press days looked like and the critics reviewing movies, and noticed it appeared to be overwhelmingly white male,” she recently complained.
Hey, if you notice that there’s a strong demographic interested in your movies, maybe it isn’t a great business move to declare that you don’t care about them? Just a thought.
As for Stan Lee’s Twitter account, it definitely looks like a corporate blunder that will have fans “unliking” the page in droves.
Even setting aside the tone-deafness of using a dead white male to promote a movie led by an actress who seems to despise white males, there’s just one word for it: distasteful.
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