A transgender person identifying as a male without periods is starring as the face of a feminine care company’s campaign seeking to eliminate the stigma attached to menstruation.
Period subscription service Pink Parcel launched its “I’m On” t-shirt campaign intended to normalize the alleged stigma surrounding menstruation across Britain and elsewhere, with transgender person Kenny Jones gracing its homepage.
Pink Parcel’s website features 23-year-old transgender model Jones, who was born a biological female named Kelsey.
“I went from being a skinny boy to a grown man with a six-pack and a beard.
“It took me years to get to this comfortable place within myself, and now I’m going to show the world,” Jones wrote in her Wednesday “Period Talk” post on Pink Parcel.com.
Jones decided she was transgender at 14 years old and began taking hormones when she was 17, according to the U.K. Independent.
Kelsey explained she had periods while she was transitioning to become a man and experienced many of the negative stereotypes other women encounter while on their periods.
She did not specify said stereotypes.
WATCH Pink Parcel:
“We need to encourage everyone to talk about periods, whether they experience them directly or not.
Sparking conversation is the first step to normalising periods within society,” Jones told the Independent.
Jones no longer menstruates but still experiences period pains, she said.
A version of this article appeared on The Daily Caller News Foundation website.
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