Vegan Restaurant Instituted Social Justice Pricing... Now They're Going Out of Business


A vegan restaurant that charged men more than women and gave women priority seating is now going out of business.

Handsome Her, a vegan restaurant in Melbourne, Australia, announced its closing on Facebook, two years after the restaurant opened its doors.

The women who ran the restaurant said they are “off to our next adventure up north where we will be doing some hands-on work, something we have missed sorely whilst being at 206 Sydney Rd, Brunswick.”

The restaurant will be hosting a final, “last hurrah” event on April 28, and will offer a “pay as you feel scheme” on the last day.

In their statement, the owners referenced their disturbing “man tax,” which was their policy of charging men 18% more than women during one week out of every month.

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“The man tax blew up the internet, an idea that we didn’t think was all too radical, yet the way the world responded showed us how fragile masculinity is and solidified the necessity for us to confront and dismantle patriarchy,” the women wrote.

Check out this news coverage from when the restaurant first opened in 2017.

The restaurant had multiple “feminist” rules which blatantly discriminated against men, as reported by the Sydney Morning Herald in 2017.

“House Rules, Rule #1: women have priority seating. Rule #2: men will be charged an 18% premium to reflect the gender pay gap (2016) which is donated to a women’s service. Rule #3: respect goes both ways.”

It’s not clear if the controversial “man tax” was the reason for the restaurant’s failure, but it certainly didn’t help business enough to keep it afloat for more than two years.

After all, they wouldn’t get any business from people who were aware that the so-called “wage gap” is a complete myth.

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“The wage gap in Australia, as in the United States, comes not from discrimination (though that’s not to say discrimination never happens) but from the different choices men and women make in their careers,” Ashe Schow, senior editor for The Daily Wire, explained.

Should this restaurant have treated men better?

The “gender wage gap” doesn’t compare the wages earned between women and men for each individual job — the wage gap measures average earnings across all jobs.

Women tend to take different career paths from men, often with fewer hours than jobs worked by men. In addition, women are obviously more likely to leave the workforce to have children.

By propagating the wage gap myth, Handsome Her tried to “dismantle patriarchy,” but the only thing they successfully dismantled was their own business.

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Malachi Bailey is a writer from Ohio with a background in history, education and philosophy. He has led multiple conservative groups and is dedicated to the principles of free speech, privacy and peace.
Malachi Bailey is a writer from Ohio with a passion for free speech, privacy and peace. He graduated from the College of Wooster with a B.A. in History. While at Wooster, he served as the Treasurer for the Wooster Conservatives and the Vice President for the Young Americans for Liberty.
Topics of Expertise
Politics, History