What you choose to wear sends a message to the world, and how you choose to spend your money says just as much. Many people want to make sure that their clothing and accessories makes a statement they can get behind and only want to purchase brands that support causes they, too, support.
Abby Johnson is one of those people.
“I don’t have a lot of time, and I worry about what I’m going to wear or if I need to accessorize,” Johnson told Breitbart. “Some people have that gift, and I’m not one of those people.”
“We want to have ethically sourced fashion that is actually going to protect women and their children,” she said, according to The Christian Post. “Momentum is growing within the pro-life movement and we see all these heartbeat bills being passed. People want alternatives.”
Johnson’s desire to buy clothing with a cause made its way into a social media post, where one of Carla D’Addesi’s daughters realized what an opportunity they had to work with Johnson and the life-affirming business they’d started.
Carla D’Addesi was shocked by the many companies in the fashion industry that openly supported Planned Parenthood.
The date, of course, referred to the year Roe v. Wade passed. Part of the money earned for the pricey necklaces is put toward providing more abortion services, and it resulted in an outcry from the pro-life community for some sort of alternative and response.
“This is really a partnership to move the pro-life movement forward in a really healthy fun way,” D’Addesi said.
“COL1972 began with a few questions … What about LIFE? What about CULTURE? What about FAMILY?” the About page on their website reads.
“My daughters and I embarked on the adventure of a lifetime with the idea that there could be a fashion brand that celebrates all LIFE from its tiniest moment to its final breath. BAM! The fashion for life brand, COL1972, was birthed.”
“We are building the life tribe in a fun, glamorous way,” D’Addesi said. “And why shouldn’t we be using fashion for good. The other side is using fashion to harm our kids and harm our society. Why shouldn’t we be using fashion to help our society and our kids. We are a brand on a mission.”
They launched into the jewelry market after hearing from many people asking them to provide an alternative to the “1973” necklace.
“In late May, when Selena was spotted with the 1973 necklace commemorating Roe v. Wade, I had probably 100 [people in] our life tribe reaching out to me over the next couple of weeks, asking, ‘Will you please counter this necklace,'” D’Addesi said, according to The Christian Post.
D’Addesi said it took a while for the idea to really take hold, and so she found a jeweler to work with and started offering the “1972” necklace in gold and sterling silver, as well as less-expensive gold- and silver-plated options.
After COL1972 and Johnson made contact, they worked out a deal for the former Planned Parenthood manager to become the D’Addesi’s brand ambassador.
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My daughter LOVES her “1972 necklace” from @col1972official. She wears it everywhere and loves to get asked about its meaning. “It’s the last year babies were protected in the womb against abortion,” she says. People aren’t expecting such a big answer from a 12 year old! She is such an amazing advocate for life! Get your necklace at www.col1972.com! Oh, and if you use the “AbbyJ” discount code at checkout, you get free shipping!
Johnson recently posted a photo on Instagram that showed her 12-year-old daughter proudly wearing the “1972” necklace.
She added that people are shocked when the young woman tells inquirers that the date stands for “the last year babies were protected in the womb against abortion.”
If you’d like to show your support, you can find the necklaces on the COL1972 website.
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