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Eli Lilly giving price info on advertised drugs via website

 By The Associated Press  January 8, 2019 at 3:27pm
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Drugmaker Eli Lilly has started posting price information online for drugs advertised on TV.

On Tuesday, the company began running TV ads for a popular diabetes drug that don’t give the price but direct viewers to the website .

The site gives Trulicity’s monthly list price of $730.20, the average out-of-pocket costs based on insurance and details on financial assistance programs.

Lilly says it’s the first drugmaker to do this. The Indianapolis company plans the same disclosures soon for its other medicines.

The top pharmaceutical trade group offered this approach in October to counter a Trump administration proposal to require list prices in all TV drug ads. Drugmakers and some medical groups oppose that, arguing that steep list prices might deter people from seeking treatment.

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The Associated Press
The Associated Press is an independent, not-for-profit news cooperative headquartered in New York City. Their teams in over 100 countries tell the world’s stories, from breaking news to investigative reporting. They provide content and services to help engage audiences worldwide, working with companies of all types, from broadcasters to brands. Photo credit: @AP on Twitter
The Associated Press was the first private sector organization in the U.S. to operate on a national scale. Over the past 170 years, they have been first to inform the world of many of history's most important moments, from the assassination of Abraham Lincoln and the bombing of Pearl Harbor to the fall of the Shah of Iran and the death of Pope John Paul.

Today, they operate in 263 locations in more than 100 countries relaying breaking news, covering war and conflict and producing enterprise reports that tell the world's stories.
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