Share
News

Hershey Announces 'Plant Based' Versions of Beloved Classics

Share

Reese’s Peanut Butter Cups are getting the vegan treatment.

The Hershey Co. said Tuesday that Reese’s Plant Based Peanut Butter Cups, which go on sale this month, will be its first vegan chocolates sold nationally.

A second plant-based offering, Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt, will follow in April.

The chocolates are made with oats instead of milk, Hershey said.

Hershey has experimented with vegan chocolate before.

Trending:
Strange New Kate Middleton Portrait Causes a Stir: 'What on Earth Is This?'

It sold an oat-based chocolate bar called Oat Made in some test markets starting in 2021.

But the new products will be the first sold throughout the U.S. under the “Plant Based” label.

Hershey said consumers want choice and are looking for products they consider healthier or with fewer ingredients, including reduced sugar and plant-based options.

Will you try Hershey’s plant based chocolates?

Hershey also introduced an organic version of Reese’s Cups in February 2021.

Younger consumers, in particular, are looking to reduce consumption of animal-based products, says Euromonitor, a market research firm.

In a 2021 survey, Euromonitor found that 54% of Generation Z consumers were restricting animal-based products from their diets, compared to 34% of Baby Boomers.

Nestle has sold its KitKat V, a vegan KitKat bar, in Europe since 2021, while Cadbury sells a vegan chocolate bar in the United Kingdom.

But so far, U.S. vegan chocolate options have generally been limited to premium brands, like Lindt, or organic chocolatiers like Hu Kitchen.

Hershey said it developed plant-based versions of Reese’s Cups and Hershey bars — some of its most popular products — because there’s a dearth of mainstream plant-based chocolates in the U.S. market.

Related:
Daughter of American Who Vanished in 2017 Reveals Devastating Update US Intel Gave Her

The plant-based versions will cost more.

Hershey wouldn’t share details because it said retailers set final prices, but Rite Aid lists a 1.4-ounce package of two plant-based Reese’s Cups at $2.49; that’s about $1 more than consumers would pay for a regular package. Hershey charges a similar premium for organic versions of its Reese Cups, which went on sale in 2021.

And ditching the dairy won’t cut calories.

While Hershey didn’t release all of the nutritional facts, the 1.4-ounce package of plant-based Reese’s Cups have 210 calories; that’s the same number of calories as a 1.5-ounce package of traditional Reese’s Cups.

The Western Journal has reviewed this Associated Press story and may have altered it prior to publication to ensure that it meets our editorial standards.

Truth and Accuracy

Submit a Correction →



We are committed to truth and accuracy in all of our journalism. Read our editorial standards.

Tags:
, , , , ,
Share
The Associated Press is an independent, not-for-profit news cooperative headquartered in New York City. Their teams in over 100 countries tell the world’s stories, from breaking news to investigative reporting. They provide content and services to help engage audiences worldwide, working with companies of all types, from broadcasters to brands. Photo credit: @AP on Twitter
The Associated Press was the first private sector organization in the U.S. to operate on a national scale. Over the past 170 years, they have been first to inform the world of many of history's most important moments, from the assassination of Abraham Lincoln and the bombing of Pearl Harbor to the fall of the Shah of Iran and the death of Pope John Paul.

Today, they operate in 263 locations in more than 100 countries relaying breaking news, covering war and conflict and producing enterprise reports that tell the world's stories.
Location
New York City




Conversation