Never let a good scandal go to waste.
Black Rifle Coffee Company — “a veteran owned and operated Premium Coffee Company for people that love America,” as per its website — has repurposed Joe Biden’s handsiness scandal into a hilarious nine-second advertisement for its wares.
In a clip that’s received over 829,000 views as of Sunday morning, the company beseeches you to “(m)ake sure Uncle Joe doesn’t get near your Black Rifle Coffee.”
And for good reason. It turns out that the former vice president could be acting inappropriately with your beans:
— Black Rifle Coffee (@blckriflecoffee) April 5, 2019
As you can guess, the clip is generating quite a bit of buzz. (Get it? Ahahaha. I’m sure I’m the first person writing about this who’s used that joke.)
This ad, and your previous behavior, plus donating to vets, caused me to order about 5lbs of coffee (or whatever 7x12oz works out to).
May put it on auto order if bunny wife likes it. Wish you had the ‘caf’ in whole bean though as we have a nice delonghi maker that grinds.
— AR-15 (Assault Rabbit) Russian BunnyBot (@evil_bun_bun) April 5, 2019
— Sharon (@SBroadie) April 5, 2019
Omg! Lol! pic.twitter.com/ccpcv55Fdx
— Marilyn Notthern (@MNotthern) April 6, 2019
The ad comes on the heels of President Donald Trump tweeting a similar clip showing Biden caressing himself in the video where he was semi-apologizing for being handsy.
WELCOME BACK JOE! pic.twitter.com/b2NbBSX3sx
— Donald J. Trump (@realDonaldTrump) April 4, 2019
The Trump-supporting Great America PAC is also potentially putting significant money behind an advertisement it produced about the controversy called “Creepy Joe.”
The super PAC has already put six figures behind the ad, according to The Hill, and will air it on television if Biden enters the presidential race.
“The ad features images of children watching an interview between CNN’s Jake Tapper and Nevada state legislator Lucy Flores, a Democrat who accused Biden of inappropriately smelling her hair and kissing the back of her head at a campaign event,” The Hill reported.
As The Hill noted, the ad “mimics an ad that 2016 Democratic nominee Hillary Clinton’s campaign ran against Trump in 2016, called ‘Role Models.’ That ad showed children watching Trump making inflammatory statements, before closing with Clinton saying, ‘we need to make sure that (our children) can be proud of us.'”
Flores, the first of Biden’s accusers, wrote in a March 29 piece in New York magazine that the then-vice president had touched her inappropriately during a 2014 Democratic fundraiser in Nevada. Flores was running for lieutenant governor at the time (unsuccessfully, as it turned out).
“Just before the speeches, we were ushered to the side of the stage where we were lined up by order of introduction. As I was taking deep breaths and preparing myself to make my case to the crowd, I felt two hands on my shoulders. I froze. ‘Why is the vice-president of the United States touching me?'” she wrote.
“I felt him get closer to me from behind. He leaned further in and inhaled my hair. I was mortified. I thought to myself, ‘I didn’t wash my hair today and the vice-president of the United States is smelling it. And also, what in the actual f—? Why is the vice-president of the United States smelling my hair?’ He proceeded to plant a big slow kiss on the back of my head. My brain couldn’t process what was happening. I was embarrassed. I was shocked. I was confused.”
Flores’ piece led to a flurry of additional accusers, which was unsurprising given the number of clips on the internet showing Biden doing similar things with other women.
The common theme seems to be that the accusers generally have thought Biden’s actions were free of sexual intent but that they were degrading and sexist.
Biden, for his part, said in his mea sorta culpa that “(s)ocial norms have begun to change” and that “the boundaries of protecting personal space have been reset and I get it. I get it.”
Of course, he should have gotten it a long time ago. No one would like themselves or anyone they know to be touched like this.
Heck, we wouldn’t even want our coffee to be touched this way — something Black Rifle Coffee Company has capitalized on perfectly.
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