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Gen Alpha Loves to Use YouTube Over Streaming Services: Here's Why That's a Bad Thing

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Baby boomers got the first color televisions. Gen X received the most nascent, dial-up version of the internet. Millennials saw the advent of smartphones, which are basically supercomputers that fit in your pocket. Gen Z has seen the rise of social media platforms and lightning-fast broadband.

It’s not clear what technological advancements in media, if any, Gen Alpha will enjoy (maybe virtual reality?), but there is an upside to being the recipient of years of technological advances — as opposed to being there for the innovation itself: When it comes to using said technology, your options are well-developed and nigh endless.

So how does Gen Alpha utilize the unlimited technology at its fingertips?

Mostly by watching YouTube.

On Monday, Variety reported on the findings of the Precise Advertiser Report-Kids, which paints a peculiar picture of the content consumption habits of the youngest demographic in the U.S.

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(Gen Alpha children are ages 2 to 13, with the oldest members turning 14 this year. PARK surveyed 2- to 12-year-olds.)

As far as content consumption patterns of young U.S. children go, two things immediately stand out:

1. Content consumption is up across the board.
2. More traditional streaming media are struggling to connect with younger viewers.

As Variety accurately assessed, “kids are widely turning to social video and [user-generated content] for entertainment,” as opposed to the scripted affairs of shows you might find on Netflix or (shudders) Disney+.

Do you let your kids use YouTube?

That obviously bodes poorly for more traditional media and streaming services, but the way Gen Alpha is filling that streaming void leaves quite a bit to be desired.

A whopping 81 percent said they had recently consumed content on the aforementioned YouTube, and that’s objectively a bad thing.

The video platform is a haven for left-wing indoctrination and a cesspool of conservative censorship. In other words, you should think twice before allowing your young children to peruse at will.

It also can’t be stressed enough that YouTube’s parent company, Google, isn’t exactly friendly toward conservatism or tradition, either.

The second-most-popular vehicle for content consumption was denoted as “SVOD,” or streaming/video on demand, with 62 percent partaking.

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After that was mobile gaming at 55 percent.

There was a small drop-off after mobile games, with TikTok next at 44 percent. Disturbingly, the video social media platform is rapidly gaining in popularity — it was at 33 percent in the 2023 PARK — despite the fact that most of Gen Alpha is too young for social media.

Of note, YouTube and SVOD content both saw increases in usage from 2023 to 2024, but the gap in usage between the two widened — another bad sign for traditional streaming services.

Look, none of this is to denigrate the exhausted single mom who lets her toddler watch YouTube while she’s cooking dinner. As a father of a young boy myself, I fully understand the siren call to distract your child with a screen while work beckons.

But when swathes of American children are more familiar with YouTube’s terms of service than the Declaration of Independence, that’s a rather big problem.

And if the PARK findings are anything approaching accurate, it’s a rather big problem that only seems to be getting worse.


A Note from Our Deputy Managing Editor:

 

I heard a chilling comment the other day: “We don’t even know if an election will be held in 2024.” 

 

That wasn’t said by a conspiracy theorist or a doomsday prophet. No, former U.S. national security advisor Lt. Gen. Michael Flynn said that to the founder of The Western Journal, Floyd Brown.

 

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The end game is here, and as Benjamin Franklin said, “We must all hang together, or assuredly we shall all hang separately.”

 

All of this means that without you, it’s over. We have the platform, the journalists, and the experience to fight back hard, but Big Tech is strangling us through advertising blacklists, shadow bans, and algorithms. Did you know that we’ve been blacklisted by 90% of advertisers? Without direct support from you, our readers, we can’t continue the fight.

 

Can we count on your support? It may not seem like much, but a Western Journal Membership can make all the difference in the world because when you support us directly, you cut Big Tech out of the picture. They lose control. 

 

A monthly Western Journal Membership costs less than one coffee and breakfast sandwich each month, and it gets you access to ALL of our content — news, commentary, and premium articles. You’ll experience a radically reduced number of ads, and most importantly you will be vitally supporting the fight for America’s soul in 2024.

 

We are literally counting on you because without our members, The Western Journal would cease to exist. Will you join us in the fight? 

 

Sincerely,

Josh Manning

Deputy Managing Editor

The Western Journal

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Bryan Chai has written news and sports for The Western Journal for more than five years and has produced more than 1,300 stories. He specializes in the NBA and NFL as well as politics.
Bryan Chai has written news and sports for The Western Journal for more than five years and has produced more than 1,300 stories. He specializes in the NBA and NFL as well as politics. He graduated with a BA in Creative Writing from the University of Arizona. He is an avid fan of sports, video games, politics and debate.
Birthplace
Hawaii
Education
Class of 2010 University of Arizona. BEAR DOWN.
Location
Phoenix, Arizona
Languages Spoken
English, Korean
Topics of Expertise
Sports, Entertainment, Science/Tech




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