The numbers are in for what’s being called the “anti-Trump Oscars,” and for fans of Hollywood activism, it could be the most disappointing number since Donald Trump hit 270 electoral votes.
According to Adweek, the politically-charged 2018 affair only managed 26.5 million viewers, coming home to its lowest ratings number ever. While some blamed the numbers on the nominees (critically-acclaimed but mostly-unseen pictures like “The Sound of Water,” “Three Billboards Outside of Ebbings, Missouri” and “Call Me By Your Name” were up for Oscars in many of the marquee categories), others blamed the overt political nature of the broadcast, which has become something like a well-produced extravaganza for the DNC.
Or, for Rush Limbaugh, like the Fourth of July for liberals.
On his Monday show, the man behind the golden EIB microphone did a bit of analysis about why the Oscars fell on its behind so badly.
“So we got the preliminary numbers in, and the ratings for last night’s Epidemic Awards, way down. I’ve seen the preliminaries at minus 16 percent,” Limbaugh began. “Those are the early overnights over last year. And since the early overnights are the major metro areas where most of the delusional leftists live in this country, that does not bode well.”
“By the time you get out into flyover country and the medium and smaller markets, the number is probably gonna plummet even further. So if you didn’t watch the Oscars last night, you are not alone.”
Rush also drew a parallel to the NFL, and noted that the same excuses the NFL gives for its ratings decline can’t be used by the Academy.
“For example, the NFL says, ‘Well, you know, we got too much football out there. Thursday nights is just too much,’” Limbaugh said. “And, ‘Well, we have had a lot of injuries. We didn’t have our stars on the field for many of the teams for most of the season. And there’s too much football out there. Thursday Night Football. And we don’t have our stars on the field.’
“And they never get around to mentioning Kaepernick and the kneeling and disrespecting the flag and so forth.
“But the Oscars, I mean, that’s a once-a-year thing,” he continued. “You can’t say that people are tired, there’s too many awards ceremonies, although, you know what? Award ceremonies are to liberals what the Fourth of July is to Republicans.
“You ever stop to look at it that way? All of these awards shows is where they get a national stage to trash America. And they make the most of it. And when they do, just like when the NFL had all of these people kneeling and so forth and showing disrespect, what happened to the numbers?”
Limbaugh may have hit on something. During yet another bash-Trump event, the Grammys, viewership also declined precipitously this year. They used the same excuse that the Oscars did — namely, that last year’s ceremony had bigger names nominated, like Beyoncé and Adele. This year’s ceremony had to settle for virtual unknowns like, uh, Bruno Mars, Kendrick Lamar and Jay-Z. I mean, nobody’s ever heard of those nobodies, right?
Of course, this analysis kind of fails when you look at other years where there weren’t particularly good nominees. Take, for instance, the 78th Academy Awards in 2006. That event produced what’s generally considered to be the worst Best Picture winner in modern Oscars history — the wholly absurd, racially-charged “Crash.” Most of the Best Picture nominees that year were also critical darlings that didn’t earn a whole lot at the box office; “Good Night and Good Luck,” “Capote” and “Munich” were some of the more box office-unfriendly films competing for major awards that year. Yet, that finished with almost 39 million viewers, just an 8 percent decline over the previous year, far less than the 20 percent
The difference is that Americans now know that these shows are Fourth of July picnics for famous liberals, in which a morally adrift entertainment industry tries to convince us they’re political sages and everyone who disagrees with them is evil. Perhaps it even makes them feel better about themselves. For future editions, maybe they can even pretend that there’s someone watching who doesn’t already agree with them. That’s going to take a lot of imagination after this year’s ceremony, however.
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