An emotional holiday advertisement reminds us that life is fleeting, urging viewers to spend more time with the people they love.
Each day that we draw breath is a gift.
We never know which day will be our last.
A person on his deathbed never wishes he spent more hours working. He doesn’t yearn for more time spent on social media nor wishes he’d spent more time buying stuff.
A holiday ad campaign titled, “Tenemos Que Vernos Más,” or “We Have To See More of Each Other,” is an emotional punch to the gut, reminding viewers that life is short.
The ad campaign is for Pernod Ricard liqueur brand Ruavieja, and advertising agency Leo Burnett Madrid is the creative force behind the video.
During the four-minute video, an off-camera interviewer asks different people — friends, a mother and son, and a pair of sisters — how often they spend time together in person.
Then, based on each person’s age, the interviewer uses an algorithm to estimate how much time they actually have left together.
The results are bittersweet, reminding viewers that in the midst of life’s hustle and bustle, spending time with the people we love is the most important.
Chief creative officer of Leo Burnett Madrid, Juan García-Escudero, spoke with HuffPost about the now-viral ad.
He said many viewers have wondered if the ad-campaign is anti-technology. García-Escudero said no, and clarified that technology can and does bring people closer together who otherwise would never communicate with one another.
“Of course technology has played a huge role in bringing us closer together,” he said. “People who are far apart could not be in touch otherwise.”
“The thing that I think is happening is it’s becoming a substitute. That’s the real issue,” Garcia-Escudero continued.
“In the past, you had no real option (but to see people in person), but now it’s somebody’s birthday and you just write a small message and you feel good about yourself,” he said.
“That kind of substitute for a real connection — that’s what’s a bit damaging.”
Garcia-Escudero described the ad campaign as more of a “mirror” that gives viewers a fresh perspective on life.
“That’s what it does,” he said. “It puts you in front of your own reality.”
Since working on the project, Garcia-Escudero said that personally, he’s been more intentional about the time he spends with loved ones.
The ad agency has also released an online calculator that lets people enter their personal information to estimate how much time they may have left with their own loved ones.
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