ESPN reporter tries to 'educate' NFL player on business and it backfires horribly


Detroit Lions wide receiver Marvin Jones Jr. is branching out from the football field into the bakery business.

Jones and his wife, Jazmyn, will soon open their own cake shop in the Detroit suburb of Troy, Michigan, a new location of the national chain Nothing Bundt Cakes.

“Gonna be epic,” the 28-year-old wideout said Wednesday on Twitter.

Darren Rovell doesn’t share Jones’ enthusiasm, and the ESPN sports business reporter felt the need to tell him so.

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He chimed in with a response to the receiver’s tweet offering an unsolicited opinion on the wisdom of owning a franchise versus an independent shop.

Jones fired right back, calling Rovell a “smart ass” and explaining why they chose to open a Nothing Bundt Cakes.

Rovell unconvincingly claimed he wasn’t referring to Jones’ case.

When called out about it, he said he was merely using it as an opportunity to share his expertise on franchising.

Rovell was called out again.

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“All I was doing was starting a conversation,” he weakly replied. Many people on Twitter didn’t buy it.

Rovell continued to tout his extensive knowledge about the subject.

He referred to his CNBC documentary “Behind the Counter: The Untold Story of Franchising,” which was criticized as misleading by the International Franchise Association.

Jones fired back again, saying the “weirdo” Rovell “must not know how to make a wife happy.”

“All I was looking for was a discussion,” the ESPN reporter whined. “Scary that it was shot down in the way it was.”

Rovell might know a lot about franchising but he has a lot to learn about how to engage with other human beings.

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Todd Windsor is a senior story editor at The Western Journal. He has worked as an editor or reporter in news and sports for more than 30 years.
Todd Windsor is a senior story editor at The Western Journal. He was born in Baltimore and grew up in Maryland. He graduated from the University of Miami (he dreams of wearing the turnover chain) and has worked as an editor and reporter in news and sports for more than 30 years. Todd started at The Miami News (defunct) and went on to work at The News & Observer in Raleigh, N.C., the St. Petersburg (now Tampa Bay) Times, The Baltimore Sun and Space News before joining Liftable Media in 2016. He and his beautiful wife have two amazing daughters and a very old Beagle.
Bachelor of Science from the University of Miami
Phoenix, Arizona
Languages Spoken
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Politics, Media, Sports