LaVar Ball's Big Baller Brand Seemingly Just Hit Rock Bottom


LaVar Ball’s Big Baller Brand debuted in 2017, selling basketball sneakers for $495 — or $995 for a pair autographed by his son Lonzo.

The price was obviously too high, reflecting, perhaps, an inflated sense of self-worth by the owner.

But now that Big Baller Brand is on its last legs, it is practically giving its merchandise away.

A tweet Sunday from LA Sports Radio shows just how far the brand has fallen. It had a booth at a local volleyball tournament in Los Angeles where its wares were being sold for next to nothing.

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The whiteboard shows T-shirts, once retailing for $50, on sale for $5.

Hats were also $5, while hoodies were just $15 and shorts were $20.

If you want the whole kit and caboodle of a T-shirt, hoodie, socks and those once high-priced Big Baller shoes, it was only $100.

Would you buy a Big Baller Brand T-shirt for $5?

But you really have to search to find this merchandise because it’s not available on the BBB website, which is “under construction.”

In fact, the site has been inoperative for months.

The brand took a major hit this spring when Lonzo Ball, now on the New Orleans Pelicans, filed a $2 million lawsuit against his father’s business partner, Alan Foster.

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The suit alleges that Foster “conspired to embezzle millions of dollars and then divert those funds for his personal use, including to acquire assets in Ethiopia.”

Lonzo Ball is a 51 percent owner in the company, but it appears he is done with it.

In March, he had his Big Baller Brand logo tattoo inked over with dice.

So, if you want some Big Baller merch, you better get it soon, because it probably won’t be around much longer.

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Dave is a lifelong sports fan who has been writing for The Wildcard since 2017. He has been a writer for more than 20 years for a variety of publications.
Dave has been writing about sports for The Wildcard since 2017. He's been a reporter and editor for over 20 years, covering everything from sports to financial news. In addition to writing for The Wildcard, Dave has covered mutual funds for Pensions and Investments, meetings and conventions, money market funds, personal finance, associations, and he currently covers financial regulations and the energy sector for Macallan Communications. He has won awards for both news and sports reporting.
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