Mike Rowe Suggests a Very Different Figurehead for Nike's 'Just Do It' Campaign


Mike Rowe, the popular star of the show “Dirty Jobs” and “Somebody’s Gotta Do It,” believes he knows someone better than Colin Kaepernick for Nike’s newest ad campaign.

When asked by a fan what he thought about the “Kaepernick PR disaster,” Rowe responded via his Facebook page with a substitution for a possible substitution for Nike.

“Nike’s free to celebrate whomever they wish, and Kaepernick is entitled to his opinion – kneeling, standing, or lying down,” Rowe wrote on Monday.

“But if I was going to put someone’s face on a billboard — someone who epitomized bravery and sacrifice — I might have gone another way, especially this time of year. I might have gone with this guy — Tom Burnett.”

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Rowe, who often expresses conservative values without speaking directly about politics, wrote a touching tribute to Burnette, one of the passengers who helped down the hijacked United Airlines Flight 93 on Sept. 11, 2001 before it could be flown.

Rowe’s suggestion was in reference to Nike’s ad campaign that featured the words, “Believe in something. Even if it means sacrificing everything,” and the face of Colin Kaepernick, the man some believe has been blackballed from the NFL for being the first player to kneel during the national anthem in protest of perceived racial injustice.

“Tom’s last act on earth was one of the most courageous things imaginable,” Rowe said. “And his last words to his wife, Deena, are among the most inspiring I’ve ever heard.

“They were spoken seventeen years ago, under conditions I hope to never experience. I’ll never forget Tom’s last words. I hope you won’t either.”

Do you agree with Mike Rowe's suggestion?

Rowe included the transcript of the last calls that Burnett made from the doomed plane to his wife, in which he told his wife his plane had been hijacked and his wife told Burnett that other planes had been used as terrorist weapons that day.

“We’re waiting until we’re over a rural area. We’re going to take back the airplane,” Burnett told his wife, Deena.

“No! Sit down, be still, be quiet, and don’t draw attention to yourself!” Deena replied.

“Deena, if they’re going to crash this plane into the ground, we’re going to have do something!” Burnett said.

After asking his wife to pray for him, Tom Burnett said his last words to Deena.

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“Don’t worry, we’re going to do something,” he said.

Rowe’s post illustrates that Burnett did believe in something, and before he sacrificed everything for it, some of his last recorded words were almost Nike’s ad slogan.

Rowe’s Facebook post has solicited more than 18,000 comments on both sides of the political issue, but most support Rowe’s message of honor and remembrance for Burnett.

A woman named Roxanne had what could have been the most heartfelt reply to Rowe’s comments, and Burnett’s sacrifice.

“My son was working in the Hart Office Building near the US Capitol on 9/11. I believe that Tom and the other passengers on United Flight 93 saved his life,” she wrote. “To them and to their families we will be forever grateful. God Bless them all!”

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Savannah Pointer is a constitutional originalist whose main goal is to keep the wool from being pulled over your eyes. She believes that the liberal agenda will always depend on Americans being uneducated and easy to manipulate. Her mission is to present the news in a straightforward yet engaging manner.
Savannah Pointer is a constitutional originalist whose professional career has been focused on bringing accuracy and integrity to her readers. She believes that the liberal agenda functions best in a shroud of half truths and misdirection, and depends on the American people being uneducated.

Savannah believes that it is the job of journalists to make sure the facts are the focus of every news story, and that answering the questions readers have, before they have them, is what will educate those whose voting decisions shape the future of this country.

Savannah believes that we must stay as informed as possible because when it comes to Washington "this is our circus, and those are our monkeys."
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