Parental Warning: TikTok Creator's New Social Media App Is About to Hit the Market


The company behind TikTok is promoting its new social media platform.

ByteDance, TikTok’s owner, is advertising a new Instagram-style platform to social media influencers, according to The New York Times.

Internal company materials break down ByteDance’s plans for promoting Lemon8 to an American internet audience, according to the Times.

Marketing companies hired by ByteDance have already begun soliciting social media creators to join the app.

ByteDance is lining up the new product as the company faces renewed skepticism from legislators in Congress.

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Lemon8 appears to heavily resemble Instagram — with ByteDance planning on highlighting “lifestyle” content about wellness and fashion on the service, according to the Times.

Lemon8 is already available for download, although the service is still slated for a formal product launch.

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TikTok, ByteDance’s most popular product, has been used by 150 million Americans, according to viewer data cited by the Times.

Lawmakers have proposed plans to ban TikTok, or force ByteDance to sell it — citing the company’s Chinese origins, according to The Hill.

Critics of TikTok have argued the platform poses a national security and espionage threat.

Nominally private companies are obligated to cooperate with Chinese intelligence services in the Communist nation, according to The Guardian.

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One former technology adviser for the Biden administration pointed to Lemon8 as problematic for many of the same reasons TikTok is.

“It’s a social media platform like Instagram, it has to do with gathering information on users and it has the same ownership structure, being a child of ByteDance, so I think the same issues are going to come up,” Lindsay Gorman of the German Marshall Fund said of Lemon8.

Lemon8 already has five million monthly users.

Instagram is considered among the most harmful social media apps for the mental health of young people, according to the American Psychological Association.

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