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Payless Opened a Fake Luxury Store To See How Much People Would Pay for Their $20 Shoes

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There’s nothing quite like a good old fashioned bait-and-switch scenario. Making consumers believe they’re getting one thing when they’re actually buying something entirely different.

We’ve all heard of Payless shoes? The bargain-priced shoe source where you can get designer knock-offs for much less than you’d pay at department stores?

Growing up, we always went school shopping at Payless ShoeSource. My mom refused to buy us expensive brands we would outgrow in two months.

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In 2017, almost 400 Payless retail stores closed down, MarketWatch reported. The company had filed for bankruptcy and was working on restructuring.

Now, in a marketing move that seems like pure genius, the company has conducted an experiment that just might cause you to think twice about spending $400 on your new pair of winter fashion boots.

Are you familiar with Palessi? It’s a new designer shoe source that recently opened in Santa Monica, California. The retailer has their own website and everything.

Do you think this was a genius marketing ploy?

Fashion influencers gathered at a special grand opening event in Santa Monica where consumers excitedly exchanged big bucks for the prestigious brand name, AdWeek reported.

When asked what they would pay for the luxury footwear, people didn’t hesitate to throw out numbers in the hundreds.

 

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Party on point. ✨ // Fiesta en punto. . *@CSiriano Collins Jewel Sandal – Tap image to shop!

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“I would pay $400, $500, yeah,” one shopper said. “People are gonna be like… where’d you get those? Those are amazing!”

What these shoppers didn’t realize, however, was that they were part of the Payless Experiment — an experiment designed to show consumers you can really get more at Payless.

As Dr. Seuss’ children’s story “The Lorax” notes, “You never can tell what some people will buy.” Watch what happens.

When the big reveal was made, consumers were shocked that the shoes they’d just dropped a wad of cash on were actually from Payless.

“Are you serious? Did I just pay too much?” Yes, it would seem so. But the good news is, holiday shoppers can plan on saving big when it comes to grabbing some fashionable wear for their feet this year.

After all, Payless offers most of their styles for between $20 and $40. Not too shabby, if you ask me. Hopefully, shoppers will agree.

With the way things have gone with brick and mortar stores like Payless, Barnes & Noble and Toys ‘R’ Us in recent years, we only hope the discount shoe source will make a bigger and better comeback following this hilarious and brilliant marketing campaign.

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Sarah Carri is an avid reader and social media guru with a passion for truth and life. Her writing has previously been published in print and online by Focus on the Family and other well known media outlets. Her experience in ministry and Disney entertainment gives her a unique perspective on such topics.
Sarah Carri is an avid reader and social media guru with a passion for truth and life. Her writing has previously been published in print and online by Focus on the Family and other well known media outlets. Her experience in ministry and Disney entertainment gives her a unique perspective on such topics.

Sarah's experience as a successful working stay-at-home mom and business owner has given her the chance to write and research often. She stays up to date on the latest in entertainment and offers her views on celebrity stories based on her wide knowledge of the industry. Her success as a former preschool teacher and licensed daycare provider lend to her know-how on topics relating to parenting and childhood education.

Her thoughts on faith and family issues stem from home life and ministry work. Sarah takes time to attend workshops and classes annually that help her to improve and hone her writing craft. She is a graduate of the Institute of Children's Literature program and her writing has been acclaimed by ACFW and ECPA.
Education
Institute of Children's Literature, Art Institute of Phoenix (Advertising), University of California Irvine (Theater), Snow College (Early Childhood Education)
Location
Arizona
Languages Spoken
English
Topics of Expertise
Entertainment, Faith




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