The popular movie and TV streaming service Netflix has seen a loss of popularity among a key group following a series of business decisions made by the company this year.
According to new data from brand-perception research firm YouGov, Netflix’s positive impression rating among Republicans has fallen 16 percent from the beginning of the year until May 31, The Hill reported. The company’s positive impression rating among Democrats, however, has risen 15 percent.
In March, Netflix brought on President Barack Obama’s former National Security Advisor Susan Rice to serve on the company’s board of directors.
“We are delighted to welcome Ambassador Rice to the Netflix board,” CEO and Netflix co-founder Reed Hastings said in a statement. “For decades, she has tackled difficult, complex global issues with intelligence, integrity and insight and we look forward to benefiting from her experience and wisdom.”
This decision caused an outcry among thousands of social media users who were upset at the decision to bring on the controversial Democrat.
— Gina ⭐️⭐️⭐️ TEXT TRUMP to 88022 (@Gina4Trump) March 28, 2018
Netflix has decided to appoint Susan Rice to their board of directors .
The same woman that lied on TV 6 times about a YouTube video causing the murders of 4 Americans ! @netflix still shilling for the Deep State like they did for Obama in the 2012 election #BoycottNetflix
— ???? ???? (@LeahR77) March 29, 2018
In May, Netflix then announced an exclusive multi-year deal production deal with former President Obama and first lady Michelle Obama.
“President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix, potentially including scripted series, unscripted series, docu-series, documentaries, and features,” the company said in a statement.
I cancelled my 10 year membership with #Netflix due to the #ObamasNetflixShows. I signed up with #Hulu instead but will drop them as fast as I did #BoycotNetflix if they move in this direction and push biased views.
— ?Dividable2Zero?? (@Dividable2Zero) May 27, 2018
— It Was A (@softOctober) May 23, 2018
Following more criticism about the Obama deal, the company’s chief content officer Ted Sarandos insisted Netflix has no “political slant” in its programs.
“This is not The Obama Network,” Sarandos said at the Paley Center for Media in New York on Tuesday. “There’s no political slant to the programming.”
However, according to a report from The New York Times, in “one possible show idea, Mr. Obama could moderate conversations on topics that dominated his presidency — health care, voting rights, immigration, foreign policy, climate change — and that have continued to divide a polarized American electorate during President Trump’s time in office. “
As noted by The Hill, Netflix also recently starting streaming “The Break with Michelle Wolf,” which features the controversial comedian who viciously criticized White House spokeswoman Sarah Huckabee Sanders during her comedy routine at the White House correspondent’s dinner.
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