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It Seems LaVar's Sons Are Finally Ditching Their Father And His Brand

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The burning garbage fire that is LaVar Ball’s Big Baller Brand might finally be about to be extinguished.

Recent social media activity from LaVar’s eldest son, Lonzo Ball, suggests that in addition to firing company manager Alan Foster for allegedly embezzling $1.5 million, he’s also no longer going to be endorsing his own company’s shoes, and seems like he’s headed towards signing a deal with Nike.

This is particularly significant given that, according to documents reviewed by ESPN, Lonzo is the 51-percent-owner of the Big Baller Brand.

Furthermore, Lonzo’s younger brother, LaMelo, also seems like he’s out, thanking his older brother for “getting us both out” in the comments section of Lonzo’s recent Instagram post.

Lonzo posted a picture in that Instagram post that said “It’s only a crazy dream until you do it,” which is one of Nike’s slogans.

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Moving on to bigger and better #MyOwnMan

A post shared by Lonzo Ball (@zo) on

Adding insult to injury for his dad, Lonzo said “Moving on to bigger and better #MyOwnMan”.

This could easily be construed as a stinging rebuke of his father’s leadership, and LaMelo’s “getting us both out” comment carries with it some ominous implications of its own with regard to LaVar’s control of the family’s business and his sons’ basketball careers.

LaMelo lost his high school and college eligibility thanks to LaVar’s interference, as the family patriarch pulled his youngest son out of school, carted him off to Lithuania, got him signed to a pro contract where the youngest Ball brother, being at the time a 16-year-old in a men’s league, tanked his NBA draft stock, then played in the absolute disaster of a “Junior Basketball Association.”

Will LaMelo Ball ever play in the NBA?

LaMelo might still hook on with an NBA team—he is said to be a pro-level talent—but if he does, it will be in spite of rather than because of his parental guidance.

In fact, LaMelo may end up in the NBA G-League next season.

Meanwhile, Twitter had the predictable field day with the news.

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And Lonzo’s manager, Darren Moore, posted a video in which he included the hashtag “#dumpurmerch” while posting himself putting a pair of Big Baller Brand sneakers down a garbage chute.

ESPN’s Ramona Shelburne even dropped the bombshell that Big Baller Brand may be disbanding entirely.

While absolutely nothing is official—yet—it sure looks an awful lot like Lonzo Ball has finally had the moment where, as he himself put it on Instagram, he is finally growing up and becoming his own man.

What this means for his family remains to be seen, but it certainly seems like LaVar Ball’s “empire” is crumbling around him.

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Boston born and raised, Fox has been writing about sports since 2011. He covered ESPN Friday Night Fights shows for The Boxing Tribune before shifting focus and launching Pace and Space, the home of "Smart NBA Talk for Smart NBA Fans", in 2015. He can often be found advocating for various NBA teams to pack up and move to his adopted hometown of Seattle.
Boston born and raised, Fox has been writing about sports since 2011. He covered ESPN Friday Night Fights shows for The Boxing Tribune before shifting focus and launching Pace and Space, the home of "Smart NBA Talk for Smart NBA Fans", in 2015. He can often be found advocating for various NBA teams to pack up and move to his adopted hometown of Seattle.
Birthplace
Boston, Massachusetts
Education
Bachelor of Science in Accounting from University of Nevada-Reno
Location
Seattle, Washington
Languages Spoken
English
Topics of Expertise
Sports




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