Yeti may be a prominent maker of coolers, but the company is definitely feeling the heat after cutting ties with the National Rifle Association.
According to Townhall.com, the maker of high-end outdoor coolers popular among sportsmen abruptly announced it no longer wanted to be a partner with the nation’s largest gun group.
“Suddenly, without prior notice, Yeti has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why,” a statement from the NRA Foundation read.
“They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, Yeti should be ashamed.
“They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.”
It isn’t that Yeti is anti-gun. Take this clip, for example, featuring “Dr. Duck.”
However, one might guess that the political pressure from the anti-gun crowd was too much for them.
The problem is, the pressure from their customer other side was even more intense.
— Wendy Ward (@wendy_ward8971) April 23, 2018
— Curtis Houck (@CurtisHouck) April 22, 2018
Yeti Coolers dropping its relationship with the @NRA is mind-boggling.
Everybody I know that owns a Yeti also owns a gun, and many of them are NRA members. This move doesn’t make sense at all. pic.twitter.com/ARsZIHikA2
— David Hookstead (@dhookstead) April 22, 2018
Most of those who have pressured Yeti to cut its ties with the NRA are going to have Coleman coolers passed down from one generation to another, usually used to transport a few brews and some Shastas to the beach. That’s it.
This is the fatal flaw when it comes to companies that sever ties with the NRA for reasons of political correctness. Gun-grabbers probably aren’t going to be terribly impressed, if they even notice.
Meanwhile, gun owners and Second Amendment supporters are going to take notice — and it’s not going to end well for these companies.
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