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American Fast Food Restaurants Launch Into Hilarious Tiff Against IHOb's Brand Change

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The International House of Pancakes (IHOP) decided to change its name to IHOb (the “b” stands for burgers”) to roll out seven new meat sandwiches it’s adding to the menu, and America’s fast food establishments are broiling the restaurant for it.

IHOP dropped the new acronym publicly last week, sparking widespread speculation as to what the “b” stands for in the rejiggered name. People didn’t have to wait for a long time to find out. The stalwart of pancake restaurants released a video Monday morning letting hungry Americans know that the “b” stands for burgers.


Other establishments known for burgers (not pancakes) took immediate notice.

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Texas-based Whataburger came out swinging Monday, claiming they love their pancakes but they would never switch their name to “Whatapancake.”

Fast food chain Wendy’s said they aren’t afraid of IHOP’s move, because a place that thinks making pancakes is too hard isn’t going to craft up delicious burgers.

Twitter users also chimed in, largely throwing disapproval, some praise and a few jokes IHOP’s way.

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