Grieving Dad Takes Out Special Super Bowl Ad to Send Message to President Trump


A father who says his daughter was killed by a defective guardrail bought a Super Bowl ad in hopes President Donald Trump will see it.

Steve Eimers says his 17-year-old daughter’s death in 2016 should spark a larger conversation to fix the nation’s infrastructure.

As noted by Rare, Eimers spent $1,000 to run a 30 second ad Sunday on the West Palm Beach NBC affiliate, WPTV Channel 5, because he believed Trump would be at his Florida resort watching the Super Bowl.

“I am shooting for the moon,” Eimers said. “I’m counting on him being at Mar-a-Lago. It’s worth the shot for me.”

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Eimers daughter, Hannah, was killed in 2016 when she was impaled by what her father said was a defective Lindsay X-LITE guardrail.

“President Trump, your concerns about guardrail spearing are legitimate,” Eimers says in the ad. “My daughter, Hannah Eimers, was fatally impaled by a defective Lindsay X-LITE guardrail end in Tennessee.”

The ad features a a clip from dashcam footage of a vehicle — not his daughter’s — swerving off a highway and ramming into a guardrail to depict what he said happened to his daughter.

“I would love to talk with you about infrastructure investment, highway safety and my concerns with the Federal Highway Administration of the United States. Thank you,” Eimers said, calling for a meeting with Trump to discuss the issue.

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Lindsay Transportation Solutions, the guardrail company Eimers has called-out, is listed as a defendant in numerous lawsuits filed by the Tennessee father and others by West Palm Beach attorney Ted Leopold.

Eimers and others argue that the purpose of guardrails are to absorb the impact of an automobile, but the lawsuit claims Lindsay Transportation Solutions failed to do so when his daughter’s vehicle hit the X-LITE guardrail in Tennessee.

According to the lawsuit filed in McMinn County Circuit Court in Tennessee, Eimers said the guardrail penetrated the driver’s side door and went all the way through the rear passenger side door when his daughter’s vehicle ran into it.

In a letter from the State of Tennessee Department of Transportation, the state removed the X-LITE guardrails from its list of approved products for new installations just six days before Hannah Eimers’ death.

According to, Tennessee’s Department of Transportation cited safety concerns with several crashes into the X-LITE guardrails that claimed three lives last year for their decision to install new products.

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Eimers’ story is tragic, and his ad is a very powerful reminder about why many believe we desperately need an infrastructure plan to address our nation’s needs.

Please like and share this story on Facebook and Twitter with your thoughts on this father’s Super Bowl ad to get President Trump’s attention.

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