Google Rejects Christian Publisher's Ads Because They Mention Bible and Jesus


Google — which controls the largest portion of online ads placement in the world — informed a Christian publishing house it was banning the company’s marketing ads because they refer to Jesus or the Bible.

“This morning, we learned that Google ads will no longer accept anything related to the domain. They stated that the reason is because of the faith we express on our website,” Concordia Publishing House CEO Bruce Kintz wrote in a since-deleted Facebook post, CBN News reported.

“(A CPH staff member) was told, as an example, that things like our bible challenge on our (Vacation Bible School) webpage would clearly need to come down before they could consider us for ads,” Kintz said.

He noted that the news was “incredibly sobering and disappointing.”

CPH elaborated in a news release on Monday that the specific ban had to do with remarketing ads, which are those directed at people who have independently visited Concordia’s website.

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“Google informed CPH that the type of ad in question would not be allowed based on Google’s policy of religious belief in personalized content,” the release read.

“As a Google AdWords Support representative explained, the disapproval resulted from the fact that the items in the ad and on the CPH website refer to Jesus and/or the Bible.”

“(T)he Google representative indicated that content provided by CPH was beyond the scope of becoming compliant with Google,” the statement added.

The remedies Google offered to Concordia were to “remove all items that refer to Jesus or the Bible” on their site or select a different Google ad product.

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“Clearly, CPH does not agree with Google’s decision in this matter,” Kintz said. “If we are willing to remove references to our faith in our ads or website, then we will be allowed to use remarketing ads with Google.”

“Simply stated, we are not willing to sacrifice our beliefs to comply with Google’s requirements,” he added. “It’s no secret that society is becoming increasingly hostile to the Christian faith.”

“This increasing hostility makes our mission of proclaiming that faith through the books, Bibles, and curriculum that we produce all the more important. We will continue to proclaim the faith because we know without a doubt that the Word of the Lord endures forever,” Kintz said.

CPH is the publishing arm of the Lutheran Church — Missouri Synod, and is located in St. Louis.

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Kintz promised CPH would not be deterred by Google’s action, but will rather continue to seek to “connect people to Christ” through its books, Bibles and software tools.

The Christian Post noted the rejection of Concordia’s ads by Google comes as many are accusing it and social media giants, like Facebook and Twitter, of having a bias against and suppressing conservative or Christian viewpoints on their platforms.

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Randy DeSoto has written more than 3,000 articles for The Western Journal since he joined the company in 2015. He is a graduate of West Point and Regent University School of Law. He is the author of the book "We Hold These Truths" and screenwriter of the political documentary "I Want Your Money."
Randy DeSoto is the senior staff writer for The Western Journal. He wrote and was the assistant producer of the documentary film "I Want Your Money" about the perils of Big Government, comparing the presidencies of Ronald Reagan and Barack Obama. Randy is the author of the book "We Hold These Truths," which addresses how leaders have appealed to beliefs found in the Declaration of Independence at defining moments in our nation's history. He has been published in several political sites and newspapers.

Randy graduated from the United States Military Academy at West Point with a BS in political science and Regent University School of Law with a juris doctorate.
Harrisburg, Pennsylvania
Graduated dean's list from West Point
United States Military Academy at West Point, Regent University School of Law
Books Written
We Hold These Truths
Professional Memberships
Virginia and Pennsylvania state bars
Phoenix, Arizona
Languages Spoken
Topics of Expertise
Politics, Entertainment, Faith