New Clothing Line Created by Moms Aims To Give Voice to Girls Who Don't Want To Be Princesses


Many stores cater to parents by making the girls’ and boys’ sections very obvious: Girls get clothing primarily in pink hues, with rhinestones and glitter and cats or other cute things. Blues and greens highlight the boys’ section, along with superheroes and camo print.

But if you’re a mother of daughters, you have probably been disappointed with the available clothing choices at one point or another. Despite the fact that your daughter is young, many lines of clothing tend to be designed to expose too much skin.

Shorts are too short. Skirts are too short. Shirts are too form-fitting. Much of today’s clothing for young women forces them to be negatively body-conscious from a young age.

Perhaps when you were a girl you, too, were disappointed with the limited variety in choices. Maybe you weren’t the tiara or tutus sort, and longed for something comfortable and not neon pink.

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There are too few options on the market, and one mother set out to do something about it. So she started the “Girls Will Be” brand, which lets girls fill in the blank with anything but “ordinary.”

According to Today, a woman named Sharon Choksi co-founded the company with her sister Laura Burns because their young daughters broke the mold. Maya, Sharon’s daughter, wasn’t content with the normal frilly, princess fare. She wanted more.

“Those things just did not fit with her emerging personality and interests, which included things like climbing trees, building LEGO creations, and playing with cars and trucks,” the Girls Will Be website states. “She wanted shirts with sharks and baseballs on them, not cupcakes and kittens.”

“When Maya started asking ‘Why do boys get all the cool stuff?’ Sharon knew she wanted to do something to send girls a different message.”

Meanwhile, Laura, a mother of twins, was just as perplexed when her daughter found the girls’ clothing options lacking.

“While these cousins had very different styles,” the website continues, “the problem was the same: the clothing choices in the girls department did not work for them.”

Some moms have found a solution: The boys’ department. Swimsuit too revealing? Slap on a pair of boys’ board shorts! Running shorts too short? Again, don a pair of boys’ basketball shorts and you’re set.

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But that has its own series of consequences. It’s obvious when a girl is wearing boys’ clothing, and if that’s not what she wants, it can be just as uncomfortable as wearing the too-short shorts available in the girls’ section.

So what’s a girl to do?

These women decided to make a difference, and now offer medium-length shorts, clothing in colors other than pink, and a line that outdoorsy girls can feel at home with.

Their Facebook page describes them as being “A new direction in girls clothing! Stereotype-busting graphics, an in-the-middle fit, colors beyond pink, no sparkles or frills, and POCKETS!”

What do you think about this idea? Is it over the top or something that is desperately needed?

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