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Someone Is Suing McDonald's for Marketing Their Happy Meals to Kids

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For some, there was nothing more indulgent to look forward to as a kid than a Happy Meal from McDonald’s.

But last week, McDonald’s Canada was found at the center of a lawsuit for allegedly advertising Happy Meals to the very people that eat them – children.

The person that initially filed the lawsuit against McDonald’s is claiming that the fast food restaurant has violated Quebec’s consumer protection law, which prohibits commercial advertising to children under the age of 13, according to Global News.

The suit claims that because McDonald’s promotes its Happy Meals inside its restaurants, they are advertising to children under the age of 13, which goes against the very strict advertising regulation.

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The ads that McDonald’s prominently displays in the restaurants allegedly portray pictures of the toys that the Happy Meals come with.

One might guess that these could entice a child that is eating at the restaurant.

The suit has been approved as a class action filing and would include anyone who has purchased a Happy Meal from the restaurant or an individual toy for a child under the age of 13.

Do you buy your children Happy Meals from McDonald's?

In addition, the suit is specific to Quebec and will cover anyone who has purchased these meals or toys going all the way back to Nov. 15, 2013.

That’s a lot of Happy Meals!

A spokesperson for McDonalds’s Canada told Global News that the company is aware of the consumer protection law but does not believe the lawsuit against them has any merit.

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Justice Pierre-C. Gagnon of the Quebec Superior Court authorized the lawsuit to proceed Wednesday.

Joey Zukran, a Montreal lawyer, is overseeing the suit, according to Global News.

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Dawn is a writer from Milwaukee who loves the art of crafting copy. She has experience in marketing and worked as editor-in-chief of a monthly B2B magazine where she honed her writing skills. No matter the topic or audience, she has a story to tell.
Dawn is a writer from Milwaukee who loves the art of crafting copy. She has previously worked in marketing and as as editor-in-chief of a monthly B2B magazine where she honed her writing skills. She enjoys the art of captivating readers and making them come back time and time again for more. No matter the topic or audience, she has a story to tell. Whether it’s an article, newsletter, news release or web content, she's done it.
Birthplace
Milwaukee
Nationality
American
Education
BA, University of Wisconsin - Whitewater
Location
Waukesha, Wisconsin
Languages Spoken
English
Topics of Expertise
Construction, Agriculture, Mining, Power Generation, Automotive




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