For some, there was nothing more indulgent to look forward to as a kid than a Happy Meal from McDonald’s.
But last week, McDonald’s Canada was found at the center of a lawsuit for allegedly advertising Happy Meals to the very people that eat them – children.
The person that initially filed the lawsuit against McDonald’s is claiming that the fast food restaurant has violated Quebec’s consumer protection law, which prohibits commercial advertising to children under the age of 13, according to Global News.
The suit claims that because McDonald’s promotes its Happy Meals inside its restaurants, they are advertising to children under the age of 13, which goes against the very strict advertising regulation.
The ads that McDonald’s prominently displays in the restaurants allegedly portray pictures of the toys that the Happy Meals come with.
One might guess that these could entice a child that is eating at the restaurant.
The suit has been approved as a class action filing and would include anyone who has purchased a Happy Meal from the restaurant or an individual toy for a child under the age of 13.
In addition, the suit is specific to Quebec and will cover anyone who has purchased these meals or toys going all the way back to Nov. 15, 2013.
That’s a lot of Happy Meals!
A spokesperson for McDonalds’s Canada told Global News that the company is aware of the consumer protection law but does not believe the lawsuit against them has any merit.
Justice Pierre-C. Gagnon of the Quebec Superior Court authorized the lawsuit to proceed Wednesday.
Joey Zukran, a Montreal lawyer, is overseeing the suit, according to Global News.
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