Top Company Caves, Resumes Advertisements on Ingraham's Show

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Ace Hardware resumed airing ads on Laura Ingraham’s Fox News program this week, reversing an earlier decision to pull its spots in response to the controversy involving Parkland shooting survivor David Hogg.

The Wrap reported that Ace had joined a number of advertisers for “The Ingraham Angle” that chose to pull their ads in response to a tweet the Fox News host posted late last month making fun of Hogg.

In the March 28 tweet in question, Ingraham dinged the 17-year-old for “whining” about not being accepted to some California universities, including UCLA.

In a statement released on Thursday, Ace said, “Advertising on any network or show, is in no way an endorsement from Ace of the content contained or spoken within that program.”

The company added, “We appreciate the different points of view from our customers, and believe people should be treated with respect and civility.”

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Hogg had reacted to Ingraham’s tweet by calling on his over 700,000 followers on Twitter to pick one of her top advertisers and contact them.

CNN Money reported that the liberal group Media Matters gave Hogg the advertisers information.

According to The Wrap, many of the companies the high school student listed (and more) announced they were pulling their ads from Ingraham’s program, including Allstate, TripAdvisor, Bayer, Hulu, Liberty Mutual, Office Depot, Johnson & Johnson and Sleep Number.

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One prominent advertiser that did not join the boycott was MyPillow.

The company’s CEO Mike Lindell tweeted that he did not take down his ads, nor did he intend to do so.

After Ace reversed its decision to boycott Ingraham’s program, some, including the chairman of the Democratic Coalition Jon Cooper, called for a boycott of the company.

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Ingraham apologized for her offending March 28 tweet the following day writing, “For the record, I believe my show was the first to feature David immediately after that horrific shooting and even noted how ‘poised’ he was given the tragedy.”

She added, “As always, he’s welcome to return to the show anytime for a productive discussion.”

“The Ingraham Angle’s” viewership is up nine percent from the program’s first quarter average, since the host’s return to the air Monday from a week long vacation.

Ingraham won the 11 p.m. Eastern time slot among the big three cable news outlets this week, with a total of approximately 2.6 million viewers tuning in, according to Nielsen Media Research.

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Randy DeSoto has written more than 1,000 articles for The Western Journal since he joined the company in 2015. He is a graduate of West Point and Regent University School of Law. He is the author of the book "We Hold These Truths" and screenwriter of the political documentary "I Want Your Money."
Randy DeSoto is the senior staff writer for The Western Journal. He wrote and was the assistant producer of the documentary film "I Want Your Money" about the perils of Big Government, comparing the presidencies of Ronald Reagan and Barack Obama. Randy is the author of the book "We Hold These Truths," which addresses how leaders have appealed to beliefs found in the Declaration of Independence at defining moments in our nation's history. He has been published in several political sites and newspapers.

Randy graduated from the United States Military Academy at West Point with a BS in political science and Regent University School of Law with a juris doctorate.
Birthplace
Harrisburg, Pennsylvania
Nationality
American
Honors/Awards
Graduated dean's list from West Point
Education
United States Military Academy at West Point, Regent University School of Law
Books Written
We Hold These Truths
Professional Memberships
Virginia and Pennsylvania state bars
Location
Phoenix, Arizona
Languages Spoken
English
Topics of Expertise
Politics, Entertainment, Faith




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