Amazon Makes Tweak to App Icon After Hitler Comparisons


Amazon tweaked its new app icon after people pointed out that the earlier version resembled Adolf Hitler.

The e-commerce giant introduced the first iteration of the new icon in January, replacing the shopping cart symbol.

The January version of the icon featured a brown box with a jagged piece of blue tape above the company’s smile-shaped arrow.

Critics quickly noticed that the tape resembled Hitler’s toothbrush mustache.

“Amazon’s new app logo be looking like they’re the THIRD most downloaded in the “Reich” section,” tech analyst Jon Prosser tweeted.

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Twitter user Willi Kampmann added that it “looks like a happy little cardboard Adolf to me.”

Alex Hern, a technology editor at the Guardian, pointed out on Twitter that Amazon quietly tweaked the logo.

The updated version makes the blue tape unjagged and folded over.

“lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler,” Alex Hern tweeted.

“unsurprisingly they did not send out a press release to announce the second redesign.”

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Amazon told the fact-checking site Snopes that it updated the logo in response to customer feedback, but it is unclear if the change was related to users who compared the tape to Hitler’s mustache.

Are people justified in their criticism of the app icon?

“Amazon is always exploring new ways to delight our customers,” a company spokesperson said. “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.”

This is the first update to the mobile icon in over five years and will be visible once users update their applications.

The update also includes a new bottom navigation, simplified top navigation and a different color scheme.

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Erin Coates was an editor for The Western Journal for over two years before becoming a news writer. A University of Oregon graduate, Erin has conducted research in data journalism and contributed to various publications as a writer and editor.
Erin Coates was an editor for The Western Journal for over two years before becoming a news writer. She grew up in San Diego, California, proceeding to attend the University of Oregon and graduate with honors holding a degree in journalism. During her time in Oregon, Erin was an associate editor for Ethos Magazine and a freelance writer for Eugene Magazine. She has conducted research in data journalism, which has been published in the book “Data Journalism: Past, Present and Future.” Erin is an avid runner with a heart for encouraging young girls and has served as a coach for the organization Girls on the Run. As a writer and editor, Erin strives to promote social dialogue and tell the story of those around her.
Tucson, Arizona
Graduated with Honors
Bachelor of Arts in Journalism, University of Oregon
Books Written
Contributor for Data Journalism: Past, Present and Future
Prescott, Arizona
Languages Spoken
English, French
Topics of Expertise
Politics, Health, Entertainment, Faith