'America's Beer' Shows Bud Light How It's Done with Its Choice of Influencer: A Real Woman
Beer brand Yuengling, which is increasingly earning its title as “America’s Beer,” has out done Bud Light again — this time by hiring a female “influencer” who is not only more talented than Dylan Mulvaney, but is actually a woman, too!
In what Outkick amusingly called a “vicious blow to Bud Light,” Yuengling beer has hired golf influencer Madi Frerking to head up its new light beer promotion.
Madi Frerking is a women’s pro golfer out of Houston, Texas, and is now the face of Yuengling’s light beer, called “Flight.”
Her latest promotion appeared on Instagram on June 30.
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She also helped Yuengling with a promotion several months ago for National Beer Day.
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And unlike Dylan Mulvaney, Madi Frerking seems to have some real talent, not only as an internet influencer, but in the real-world game of golf.
So, while Bud Light gives us Dylan Mulvaney:
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Yuengling is presenting Madi Frerking:
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Mulvaney, of course, finally went public last week and came out to bash Bud Light and Anheuser-Busch for refusing to stand by him boldly and publicly in the face of the massive boycott effort that has had the effect of driving Bud Light down a few pegs from its one-time spot as America’s top-selling beer.
Sadly, thanks to the beer brand’s brief partnership with the mincing Mulvaney, Bud Light has lost so much business that its bottle-making contractor is having to close several bottling plants, causing 645 people to lose their job.
No wonder so many are beginning to rename Yuengling:
Yuengling. America’s beer.
— Paul Biegler, D.A. (@FrankCapraJr) December 12, 2022
It looks like Bud Light can’t stop losing.
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