Joe Biden's Campaign Logo Hit with an Avalanche of Criticism


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Former Vice President Joe Biden is receiving a lot of criticism for his campaign logo, with many saying it plays too much off of former President Barack Obama’s from 2008.

Biden officially launched his long-anticipated 2020 presidential bid on Thursday with a video announcement, proclaiming he is entering the race in hopes of rescuing the soul of America from President Donald Trump.

The Biden campaign also unveiled the candidate’s logo, which highlights “JO” with the “E” in his name forming three stripes, reminiscent of those in Obama’s campaign logo.

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Another Twitter user said it was clear to him that Biden is “riffing” off of Obama’s campaign.

Erik Hinton, who describes himself as an interactive developer and journalist, tweeted, “I say this with sincere disrespect, but the Biden logo is a tragedy. Weird alignment and anemic ‘2’ letterform aside, I struggle to read this as ‘Joe’, a pretty simple word to parse. It’s looks like ‘Jo’ skid-marking out of frame, perhaps a decent metaphor for this run.”

“It looks like someone was playing a party game in which they had to draw the Obama logo, blindfolded and from memory, perhaps a decent metaphor for this run,” he added.

Another user tweeted, “The central message of Biden’s logo is ‘I’m Barack Obama’s VP, and I approve this message.'”

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Still another joked, “I’m voting Joe Biden…… for having the worst campaign logo. Dude.”

Some had fun with the way the logo emphasizes “Jo,” a woman’s spelling of the name, such as for the character Jo Polniaczek on the 1980s sitcom “Facts of Life.”

Another linked it to singer/actress Joelle Joanie “JoJo” Siwa.

Biden leads the field among 20 Democratic presidential contenders, according to a new Reuters/Ipsos survey.

Reuters reported that Biden garnered 24 percent support, followed by Vermont Sen. Bernie Sanders with 15 percent and South Bend, Indiana, Mayor Pete Buttigieg at 7 percent.

California Sen. Kamala Harris and former Texas Rep. Robert “Beto” O’Rourke each polled at 6 percent.

President Donald Trump greeted Biden’s campaign launch on Thursday, tweeting, “Welcome to the race Sleepy Joe. I only hope you have the intelligence, long in doubt, to wage a successful primary campaign.”

Trump added, “It will be nasty – you will be dealing with people who truly have some very sick & demented ideas. But if you make it, I will see you at the Starting Gate!”

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Randy DeSoto has written more than 2,000 articles for The Western Journal since he joined the company in 2015. He is a graduate of West Point and Regent University School of Law. He is the author of the book "We Hold These Truths" and screenwriter of the political documentary "I Want Your Money."
Randy DeSoto is the senior staff writer for The Western Journal. He wrote and was the assistant producer of the documentary film "I Want Your Money" about the perils of Big Government, comparing the presidencies of Ronald Reagan and Barack Obama. Randy is the author of the book "We Hold These Truths," which addresses how leaders have appealed to beliefs found in the Declaration of Independence at defining moments in our nation's history. He has been published in several political sites and newspapers.

Randy graduated from the United States Military Academy at West Point with a BS in political science and Regent University School of Law with a juris doctorate.
Harrisburg, Pennsylvania
Graduated dean's list from West Point
United States Military Academy at West Point, Regent University School of Law
Books Written
We Hold These Truths
Professional Memberships
Virginia and Pennsylvania state bars
Phoenix, Arizona
Languages Spoken
Topics of Expertise
Politics, Entertainment, Faith