The UK Just Banned a 'Harmful' Commercial Because It Shows a Mom and a Baby Stroller


The left may preach that their agenda focuses on diversity and tolerance, but the truth is they do not embrace either.

The slippery slope of progressive ideology is poison to free speech.

Just ask Volkswagen.

The advertising team at the German automaker made what seemed like quite an inconspicuous commercial for the e-Golf, a new electric car that is fast, high-tech and environmentally sensitive.

The commercial focuses on the overcoming resilience of adaptation by showing scenes of people living in the wilderness, astronauts surviving in space and a man with a prosthetic leg performing a long jump. The final clip of the ad highlights the quietness of the car by showing it drive virtually unnoticed by a mother with a baby-stroller, presumably with her resting child in it.

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And that last clip got the commercial banned in Britain.

The Advertising Standards Authority, the British agency that regulates ads and sanctions bad actors who fail to abide by its recommendations, decided that the imagery portrayed gender stereotypes that were too terrible for the residents of the U.K. to see.

The ASA took up the review of the case after three complaints alleged, “the ad perpetuated harmful gender stereotypes by showing men engaged in adventurous activities in contrast to a woman in a care-giving role.”

Volkswagen responded to the complaints and said, “the core message of the ad was centred on the ability of the human spirit to adapt to challenges and change brought about by circumstances.”

“They included the final scene of the woman in the park as a relatable example of adaptation to change, as they believed that welcoming a newborn into the family was a life changing experience that would be shared by many viewers, regardless of gender,” Volkswagen Group UK Ltd added.

In a written decision that took over 1,000 words, the ASA agreed with the complaints and banned the commercial because “the ad presented gender stereotypes in way that was likely to cause harm and therefore breached the Code.”

Well, your code is dumb, ASA.

“The ad must not appear again in the form complained about,” the ASA said. “We told Volkswagen Group UK Ltd to ensure their advertising did not present gender stereotypes in a way that was likely to cause harm, including by directly contrasting male and female roles and characteristics in a way that implied they were uniquely associated with one gender.”

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It was the mother’s shocking act of sitting next to her baby’s “pram,” as they call it in Britain, that the ASA said is likely to cause harm.

You know, because mothers acting like mothers is too high of a risk. The ASA can’t let that kind of vile content be spread around the island.

Thank God for 1776.

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G.S. Hair is the former executive editor of The Western Journal.
G.S. Hair is the former executive editor of The Western Journal and vice president of digital content of Liftable Media.

After graduating law school from the Cecil C. Humphries School of Law, Mr. Hair spent a decade as an attorney practicing at the trial and appellate level in Arkansas and Tennessee. He represented clients in civil litigation, contractual disputes, criminal defense and domestic matters. He spent a significant amount of time representing indigent clients who could not afford private counsel in civil or criminal matters. A desire for justice and fairness was a driving force in Mr. Hair's philosophy of representation. Inspired by Christ’s role as an advocate on our behalf before God, he often represented clients who had no one else to fight on their behalf.

Mr. Hair has been a consultant for Republican political candidates and has crafted grassroots campaign strategies to help mobilize voters in staunchly Democrat regions of the Eastern United States.

In early 2015, he began writing for Conservative Tribune. After the site was acquired by Liftable Media, he shut down his law practice, moved to Arizona and transitioned into the position of site director. He then transitioned to vice president of content. In 2018, after Liftable Media folded all its brands into The Western Journal, he was named executive editor. His mission is to advance conservative principles and be a positive and truthful voice in the media.

He is married and has four children. He resides in Phoenix, Arizona.
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