As the NFL gets excoriated in the court of public opinion over a myriad of issues, this new Super Bowl ad from PETA is exhibit A in the league’s rank hypocrisy.
Lest anyone forget, this is the same league that refused to run a pro-veteran ad in the Super Bowl programs asking fans to stand during the national anthem.
The NFL claimed the pro-veteran ad was too controversial and that the Super Bowl program wasn’t the place to be making “political statements.”
Then how in the world do they explain PETA’s proposed “Super Bowl” commercial?
PETA claims that the ad will not actually air during the game, per CountryLiving.com, but are still referring to it as a “Super Bowl” ad and the NFL is allowing it to be branded as such. That’s tacit approval if there ever was one.
Not only does the ad mock Catholicism and confessionals, it skewers meat eaters.
The ad depicts a smarmy business executive who works in marketing for meat companies. He’s seeking penance for coining phrases such as “free-range,” “all-natural,” “sustainable,” and “humanely killed.”
“I’ve pretty much tricked millions of people into believing that the animals that they eat all live good lives, didn’t suffer and eventually died bloody, horrific deaths,” the businessman confesses.
Then the PETA ad pivots with what’s supposed to be a jarring guilt trip for meat eaters.
“But, to be fair, those people all want to believe what I’m telling them because everyone wants to feel good about where their food comes from,” the businessman says. “But come on, you can’t get that many animals from farm to plate without doing some really shady sh … stuff.”
Appalled, the priest, played by actor James Cromwell, listens as the businessman asks about his penance.
“There is no penance,” Cromwell says.
“Oh, so I’m forgiven?” asks the businessman.
“There’s no forgiving you either,” Cromwell says.
Cromwell then invokes God’s name to skewer the businessman.
“Oh for the love of God, we have to draw the line somewhere,” Cromwell said as he slams the confessional door shut.
PETA senior VP Lisa Lange explained the message behind the ad.
“No Hail Mary can absolve someone for duping consumers into feeling good about buying ‘humane’ meat, a myth exploded by countless undercover exposés inside the businesses that produce it,” says PETA Senior Vice President Lisa Lange in a statement. “PETA’s Super Bowl spot encourages meat-eaters to seek redemption by choosing the only truly humane meals: vegan wings, vegan hamburgers — vegan everything.
Just to recap, PETA mocked Catholicism and confessionals to attack and guilt meat eaters, who make up the vast majority of Super Bowl viewers.
And somehow this is more appropriate to be considered for national television than a one-page Super Bowl program ad that supports veterans?
PETA was reportedly quoted a $10 million price for the ad, and felt that it was too rich for their tastes. They instead released the ad online while continuing to call it a Super Bowl ad.
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