NEW YORK (AP) — Shares in video game publisher Activision fell more than 11 percent in morning trading Friday, a day after an announcement that its eight-year partnership with game developer Bungie was ending.
In the companies’ joint announcement, Bungie said the separation process had started and that it would begin to self-publish its titles.
The companies’ most successful collaboration was its Destiny series, which Bungie will retain the rights to. Video game industry analyst NPD ranked Destiny 2 as the third-best selling title in 2017. NPD hasn’t yet released its 2018 rankings.
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The video game industry has seen an enormous shift in recent years with the massive success of games like Fortnite and PlayerUnknown’s Battlegrounds, which generate revenue through players’ in-game purchases as opposed to digital or physical copy sales.
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