Dad buys Super Bowl ad directed at Trump after his 17-year old daughter dies
President Donald Trump will break with recent tradition and not give an interview prior to Sunday’s Super Bowl, and it’s still unclear if he plans on actually watching the game.
However, one grieving father in Tennessee is banking on Trump watching the Super Bowl.
Steve Eimers bought a local Super Bowl ad to try and send the president a message about the circumstances surrounding his 17-year old daughter’s death in 2016, per CBS News‘ Kris Van Cleave.
Normally, Super Bowl ads are multi-million-dollar investments, with this year’s spots costing approximately $5 million for about 30 seconds of ad time.
Eimers, however, took a much more calculated approach to try and send his message to Trump.
He spent $1,000 for his commercial to air only on WPTV, the NBC affiliate in West Palm Beach. Eimers’ assumption is that Trump will be watching the game while spending time at his Mar-a-Lago resort.
“It was worth taking that shot to see if maybe the president will see this,” Eimers told the Palm Beach Post.
“I am shooting for the moon. I’m counting on him being at Mar-a-Lago. It’s worth the shot for me.”
Eimers’ daughter, Hannah, was killed in 2016 after the car she was in struck an X-LITE guardrail on a highway in Tennessee.
The guardrail reportedly speared Hannah in the head and chest upon impact, instead of collapsing on itself as they were designed to do.
“Nothing prepares you to be the parent of a dead child. And to discover that, well one, the nature of this accident was horrific,” Eimers said.
The Eimers family has filed a lawsuit against Lindsay Transportation Solutions, the company that produces the guardrail.
The Eimers family is not the only one that is taking action against the company.
As many as 13 other deaths are being linked to the possibly defective guardrail.
“It’s one thing to lose your child to an innocent accident, but we lost our daughter to a defective product. And to see the Federal Highway Administration be this dismissive it is … it’s insulting,” Eimers said.
Eimers wants to let Trump know that guardrail safety is very much worth evaluating.
Trump has already listed the topic as part of his $1.5 trillion infrastructure proposal.
“President Trump, your concerns about guardrail spearing are legitimate,” Eimers says in the ad. “My daughter, Hannah Eimers, was fatally impaled by a defective Lindsay X-LITE guardrail end in Tennessee.”
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